Burger King Is Celebrating Christmas Early, Because Shouldn't 2020 Be Over Already?

Yuletide cheer to balance out the coal we got this year

Do you need a little Christmas, right this very minute?

After the past six months, many of us wouldn't mind, so Burger King is stepping up with some early holiday cheer.

The fast feeder decked the walls of its 79th Court store in Miami Lakes, Florida, with sundry festive decorations, which will remain up through July 28 to lift locals' spirits. Starting today, BK will also let yuletide themes wash over its app and social channels.

After all, 2020's been Grinchly, "so we're doing our part to wrap it up early," the company explains in this video:

Burger King | Christmas in July

Creative agency David in São Paulo and Miami devised the campaign, which coincides with a two-for-$5 "unwrapping deal" that lets diners mix and match features for their Whoppers, Big Fish, Original Chicken Sandwiches and Chicken Fries.

First BK gave us Whoppers made from cows that fart less. Now this. The gifts just keep coming!

Other fun initiatives from the ever-innovative marketer include free Whoppers for those using BK billboards as their Zoom backgrounds, enlivening kids' unhappy lockdown parties—sans creepy (Mc)clowns!—and a Pride Parade in Spain with delivery vehicles converted into floats. This uber-oniony "Social Distancing Whopper" was, understandably, a real stinker.

"2020 has been a tough year thus far and it's a popular sentiment that people are tired and overwhelmed—they just want it to be over," says Renato Rossi, the chain's North America marketing lead. "In this campaign we are able to use a light-hearted approach that brings much needed happiness and enjoyment."

CREDITS

Burger King "Merry Christmas"

Agency: DAVID Sao Paulo and DAVID Miami
Global CCO & Partner: Pancho Cassis
Global COO: Sylvia Panico
Creative VP: Rafael Donato
Creative Director: Edgard Gianesi
Associate Creative Director: Fabricio Pretto, Rogerio Chaves, Curtis Caja
Art Director: Thiago Ferreira
Copywriter: Lucas Vigliar, Jared Schermer
Group Account Director: Stefane Rosa
Management Supervisor: Jenny Gobel
Account Executive: Rachel Startz
Executive Producer: Brenda Morrison Fell
Associate Producer: Brenda Osorno
Senior Business Affairs Manager: Barbara Karalis
Business Affairs Manager: Elizabeth Torriente

Client: Burger King

Production Social Film
Production Company: Kreative Kontent
Director/Photographer: Fro Rojas
Executive Producer: Debbie Margolis-Horwitz
Director of Photography : Massimo Hanozet
Production Manager: Kimberly Haggerty
Set Designer: Belinda Scott
Editor: Pablo Colella
Photo Retouching: Carolina Loreto
Project Manager: Renata Jenkins

Production: 2 for $5 "Drive Thru"

Production Company: division7
Director: Kris Belman
Executive Producer: David Richards/Kamila Prokop
Director of Photography : Bob Chappell
Producer : Jon Dawes
Production Manager: Dannikke Walkker
Production Designer: Ron Beach

Editorial & Finishing End Card
Cosmo Street Editorial
Editor: Justin Trovato
Animation & Finishing Artist: Nico Cragnolino
Assistant Editor: Alexandra Jimenez
Producer: Tina Evanow
HOP: Marie Mangahas
EP/ Managing Partner: Yvette Cobarrubias

Audio:
Lime Studios
Mixer: Adam Primack
Senior Producer: Kayla Phungglan
EP: Susie Boyajan

Color:
Apache
Colorist: Quinn Alvarez
Producer: Stefanie Schaldenbrand
EP/ Managing Partner: LaRue Anderson

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David Gianatasio
David Gianatasio is senior editor at Clio Awards.

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