Book Travel Through Trainline ... and You Might Befriend a Sasquatch
Fascinating, how a little peace of mind can change your life.
That's the insight at the heart of "New Friendships," a short film created by Dude London for Trainline, which intros a fresh brand platform.
If you've traveled through multiple countries in Europe, you know that booking rail, bus and other transport can be an overwhelming experience. Trainline lets you do it all through one service, so you don't have to deal with each country's providers and languages.
While the ad's premise is a little wild—a guy on a trip forms an unlikely bromance with a Bigfoot-style creature—it's got a sound core. You become more open and relaxed when stress is lifted from your shoulders. Things seem possible that didn't before, like friendships, or even love!, over unlikely frontiers. This message feels well timed for the politics of the moment.
"How you start your trips can significantly affect how they unfold," observes Jo McClintock, Trainline's VP of brand and marketing. "So when it came to bringing 'Great Journeys Start With Trainline' to life in one of our most European markets, we wanted to create a campaign that shows how a great and effortless start to your trips can lead to amazing, wonderful and limitless possibilities."
Digital out-of-home support for the work runs from Nov. 26 in Rome and Milan, followed by a second phase later in the year.
CREATIVE AGENCY: DUDE LONDON
Executive Creative Director: Curro Piqueras Parra
Creative Director: Tomás Gianelli O'Ryan
Head of Art: Pietro Soldi
Art Director: Daniela Gonzalez Lavalle
Copywriter: Matt Yeo
Client Lead: Hamish Day
Senior Account Manager: Jeanine Vette
PRODUCTION AGENCY: DUDE MILANO
Integrated Production Director - Matteo Pecorari
Senior Producer - Maria Chiara Muglia
Producer - Elisabetta Carli
Head of Physical Production - Simone Raddi
Post Producer - Miriam Ottina
Online Editor - Federica Ruggeri
Director - Matthew Swanson
DOP - Pawel Pogorzelski
1st AD - Аntony Tanev
Casting - Lesley Beastall Casting
Production Service - Solent Film
Solent Film MD - Magdalena Staneva, Alex Momchev
Solent Film Service Producer - Konstantina Manolova, Petra Trendafilova
Prod Designer - Momchil Tasev
Stylist - Ina Damyanova
Editor - David Whittaker (Tenthree)
Editor’s Producer - Clelland Allen (Tenthree)
Color grading - George Neave (Coffee&TV)
Flame - Rory Whittle (Coffee&TV)
Nuke - James Belch (Coffee&TV)
Post producer Coffee&TV - Pete Burch
Music and VO - Operà Music
Photographer - Paula Patocka