BNY Mellon Made an Extra-Slow Podcast Ad That Sounds Normal to Speed-Listeners

Havas New York plays around with 'podfasting'

So, apparently there's a thing called "podfasting," where listeners play podcast episodes at a higher speed so they can finish them quicker. Some studies have suggested up to one-quarter of listeners do this.

BNY Mellon and agency Havas New York had some fun with this phenomenon recently by recording a 15-second ad, slowing it down to 30 seconds, and running it in the middle of the Economist's Money Talks podcast. To regular listeners, it may have sounded a little weird, but to podfasters it sounded normal.

See how it worked here:


"Because the ad is in service of BNY Mellon's 'Consider Everything' brand platform, which is all about finding value in different perspectives, we believe this execution becomes a nice conceptual fit," says Nick Elliott, creative director at Havas.

Tim Nudd
Tim Nudd was editor in chief of the Clio Awards and editor of Muse by Clio from 2018 to 2023.

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