Bark Air Put So Very Many Adorable Dogs on a Plane

Cuteness in the clouds

Fetch! Roll over! Now, please fasten your seatbelts.

Tails wag at 30,000 feet in a shaggy, cuddly commercial hyping Bark's dog-centric charter flights for canines and their human pals.

Tombras created a flighty flick for the carrier, launched this week by the company behind BarkBox. Dubbed Bark Air, the service connects New York with Los Angeles and London.

It's all about putting pups first, with a best-in-breed experience designed to please more than one species. (Best in breed—groan.)

Bark Air | Dogs Fly First

Airline food in a dog dish? Wags might say that's just about right. (Wags—groan.)

"Once again, Bark is taking a giant leap for dogs in a breakthrough and iconic way," says Jeff Benjamin, CCO of Tombras. "We're forced to place our beloved family members either in a bag shoved under a seat, or worse in a crate alone in a cargo hold. Being pet-friendly isn't enough. Together with Bark, we reimagined every detail of this airline putting dogs first."

Sorry, cats. You can take the train. Or walk. Who cares?

"We believe this initiative will elevate awareness of our brand's mission and values," says client CEO Matt Meeker. "It will introduce more dog lovers to the Bark family and help enrich the lives of dogs and their people around the world."

David Gianatasio
David Gianatasio is managing editor at Clio Awards.

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