Alexa and Siri Got Married in Vienna Ahead of the EuroPride Festival

Voice assistants aren't rivals after all

They said, "A.I. do."

So, Siri and Alexa got married. Who even knew they were dating? 

What, you weren't invited to the nuptials, staged to celebrate the EuroPride Festival in Vienna from June 1-16? 

Well, the city's tourism board and Vangardist magazine joined with creative shops Serviceplan and Plan.Net for the grand ceremony at Vienna's Belvedere Castle. Local LGBTQ+ celebrities Pandora Nox and Laksmi Wuggenig were in attendance. 

Luckily the brides are waterproof, because there wasn't a dry eye in the house. 

The Wedding of Siri & Alexa – The first A.I. marriage

"Vienna is a cosmopolitan kaleidoscope—a modern world city, where different lifestyles, diversity and respect are actively lived and where our many differences are perceived as our greatest strength," says tourism chief Norbert Kettner. "EuroPride, with its multifaceted program, is the perfect occasion to celebrate and explore a city that has emerged from being a hidden gem to becoming a hot spot for the LGBT community." 

With this kind of work, nailing the tone is essential. Here, it's right on target—goofy in a good way, with the virtual assistants providing a moving, memorable spin. 

"It was fascinating to see how emotionally the wedding guests reacted to the marriage vows between Siri and Alexa," says Serviceplan creative director Alexander Nagel. "We were able to use technology in a skillful way to set an example for more humanity and equality."

Folks can go here to explore the Alexa-Siri love affair in depth and learn about their "first tender connection" (hint: sparks flew!). 

To power the union, Plan.Net's Innovation Studio devised "The Pride Skill" for Alexa. Available in the Amazon Skill Store, it contains information about EuroPride and a special trigger that lets users restage the Siri-Alexa wedding in the comfort of their own (smart) homes. 

Dearly beloved, doesn't that sound like fun!

As for Cortana's prospects, well, Watson, Bixby and Viv are still available.

CREDITS

Client: Vienna Tourist Board 
Title: The Wedding of Siri & Alexa 

Vangardist Magazine
Publisher: Julian Wiehl 

Serviceplan Campaign 
Managing Director: Alexander Nagel 
Managing Partner: Christoph Everke 
Senior Account Manager: Julia Meinetsberger 
Senior Account Manager: Jeferson Lopes Cocate 
Copywriter: Nedim Aktas 
Junior Art Director: Elena Sorokova 
Senior Art Director: Rebecca Labiner 
Senior Copywriter: Alessia Coschignano 
Junior Copywriter: Hendrik Haupt 
Creative Director: Moritz Dornig, Matthias Schuster 

Serviceplan
Global Chief Creative Officer, Serviceplan: Alexander Schill
Worldwide Executive Director, Serviceplan: Jason Romeyko
Managing Partner: Matthias Harbeck
Creative Managing Director, Plan.Net: Markus Maczey
Serviceplan Corporate Communications;
Petra Strobl, Lee Sharrock, Claudia Kirchmair, Sina Vonhausen

Plan.Net
Account Management: Franziska Borgwald
Digital Creative: Richard Wegele, Lilia Jaafar, Philipp Elsner
Creative Code, Plan.Net Innovation Studio: Jonas Heitzer
Production Company: PPM Film
Producer: Sebastian Larossa-Lombardi
Sound Design/ Music Company: Sizzer
Music Supervisor: Dolf Bekker
Editing Company: Munication

Post-Production: Dockyard
Director, Dockyard: Georg Blume
Line Producer, Dockyard: Werner Brunthaler

Neverest Post-Production: Manuel Kotulla, Inés Kossack, Timon Patris, Andrea Lee

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David Gianatasio
David Gianatasio is senior editor at Clio Awards.