This week, Muse sibling Ads of the World shines a spotlight on Italy. As you might expect, there's a sampling of exquisite food and drink, plus takes on sports and even a supercar.
Fiat's thrilling Fastback launch delivers a cinematic experience. Crafted by Brazil's Leo Burnett Tailor Made for the Italian automaker, the campaign stars a sporty 185 HP turbo engine model and portrays the SUV as a leap forward in the automotive category.
Ceres, 'Our Street'
Independent agency DUDE subverts glossy beer tropes, embracing the brand's anti-establishment heritage and origin story. This film targets a youthful, urban customer base, capturing the carefree, gritty experiences of street life.
Nike, 'We Are 1'
Driven by their love for the iconic shoe, filmmaker Enrico Poli and Undervilla—a production company based in Bologna—created a film to celebrate the AF1's 40th anniversary. Over the years, the shoe's silhouette has served as a canvas for innumerable artists and designers. The creatives believe no other model connects as smoothly to sports, music, fashion, art and city life.
Mondelez, 'Fonzies for Canada'
Italy's absence from the FIFA World Cup needn't dampen the enthusiasm of the nation's soccer fans. Dentsu Creative devised a brilliant campaign for Fonzies that allows passionate supporters to redirect their fervor toward another team, keeping the spirit of Italian football alive.
Grana Padano, 'An Italian Emotion'
"Un'emozione italiana" ("An Italian Emotion") is Grana Padano's global communications platforms devised by Serviceplan. Giuseppe Tornatore's assured style and an iconic score celebrate skilled cheese-makers, cherished traditions and the joy of the table.
With the introduction of the Lamborghini Miura, the company pioneered the supercar category, raising the bar for automotive excellence. Subsequent supercars have drawn inspiration from this iconic model, keeping the dream alive in the world of high-performance automobiles.