2 Minutes With … Tomás Ostiglia, ECD at LOLA MullenLowe

On staying true to your vision

Tomás is the executive creative director of LOLA MullenLowe in Madrid. He has more than two decades of experience crafting effective campaigns. For the past nine years, Tomás has been responsible for award-winning work across brands like Magnum, Cornetto, Dove, Lynx/Axe, Burger King, Scrabble and Persil/Omo.

We spent two minutes with Tomás to learn more about his background, his creative inspirations and recent work he's admired.

Tomás, tell us …

Where you grew up, and where you live now.

I grew up in Buenos Aires, a city as beautiful as it is intense. This helped me appreciate the tranquility of Madrid, the best city in the world, a big city with the pace of a small town.

How you first realized you were creative.

The first time I came across a guitar. Even without knowing how to play it, I knew it would help me express my individuality.

A person you idolized creatively early on.

The Fab Four: John, Paul, George and Ringo.

A moment from high school or college that changed your life.

The first time I got on stage with my band to perform our songs in front of the entire school. The band was called Nirvana, and a few months after that show, "Smells Like Teen Spirit" was released. Obviously, we changed our name. And yes, I later pursued a career in advertising.

A visual artist or band/musician you admire.

Bob Dylan, for teaching us everything that's right.

A book, movie, TV show, or podcast you recently found inspiring.
Your favorite fictional character.

Holden Caulfield

Someone or something worth following on social media.

Ana Chanfreau

One of your favorite creative projects you've ever worked on. 

Our first "Be True to Your Pleasure" film:

A recent project you're proud of. 

“Cry for the Law” for Teta & Teta:

Someone else's work that inspired you years ago. 

The one and only "Flat Eric" from BBH:

Someone else's work you admired lately. 

The agency with the coolest name—Mischief—and their "Rabbit Hole":

Your main strength as a creative person.

I believe I am best at conceptualizing more than anything else.

Your biggest weakness.

Sometimes I am too hard on myself.

What you'd be doing if you weren't in advertising.

Living on the streets.

2 Minutes With is our regular interview series where we chat with creatives about their backgrounds, creative inspirations, work they admire and more. For more about 2 Minutes With, or to be considered for the series, please get in touch.

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