2 Minutes With … Sandra Bold, CCO of Wunderman Thompson Benelux

Creative adventures from KFC to Bottega Veneta

Sandra Bold was born in Romania but her creative path has taken her to London, Milan and Amsterdam, where she currently is the of Wunderman Thompson Benelux, overseeing the agency's creative output across Amsterdam, Antwerp and Brussels. Throughout her career, she was won several Clios, including a Clio Fashion award, and has judged at shows across the industry including Cannes Lions, Dubai Lynx, D&AD, Andys Global, and of course the Clios. She loves to snowboard, eat pizza and cook for her friends, preferably all in one day.

We spent two minutes with Sandra to learn more about her background, her creative inspirations, and recent work she's admired.


Sandra, tell us...

Where you grew up, and where you live now.

Grew up in Pitesti, Romania. Living in Amsterdam, the Netherlands.

How you first realized you were creative.

Every day I feel like I'm both thinking that I am, and suddenly feel like "They're gonna finally figure out I'm not!"

A person you idolized creatively early on.

Hanna-Barbera.

A moment from high school or college that changed your life.

My parents divorcing.

A visual artist or band/musician you admire.

Slim Aarons.

A book, movie, TV show or podcast you recently found inspiring.

TV show: Succession. Podcast: Tagline. It's the best thing that can happen to an ad nerd like me!

Your favorite fictional character.

Joey from Friends.

Someone or something worth following in social media.

@historycoolkids

How Covid-19 changed your life, personally or professionally.

I embodied the mantra that we can do hard things.

One of your favorite creative projects you've ever worked on.

KFC "Little Money Big Fun." It was fun, light and something that proved Romania has creative potential.

KFC - Little Money Big Fun
A recent project you're proud of.

Bottega Veneta "The Invisible Store." Me and Costanza, my then-creative partner, showed we can make cool things for luxury brands.

Bottega Veneta | The Invisible Store
Someone else's work that inspired you years ago.

Remember this humor blowing my mind back in the day:

What it's like to have a mustache
Someone else's work you admired lately.

Turning something very practical into something emotional helped me see our industry through a new lens.

Sherwin-Williams - Speaking in Color (case study)
Your main strength as a creative person.

Resilience.

Your biggest weakness.

Impatience.

One thing that always makes you happy.

A hug.

One thing that always makes you sad.

Someone's pain.

What you'd be doing if you weren't in advertising.

Probably fashion.

2 Minutes With is our regular interview series where we chat with creatives about their backgrounds, creative inspirations, work they admire and more. For more about 2 Minutes With, or to be considered for the series, please get in touch.

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Tim Nudd
Tim Nudd is editor in chief of the Clio Awards, editor of Muse by Clio, and host of the podcast Tagline. He is the former creative editor of Adweek.

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