2 Minutes With … Pepe Funegra, CD at Droga5
Pepe is a Peruvian-born creative director. With over 15 years of experience, he has led award-winning projects at some of the best creative shops in the U.S., like Mother, CP+B, 72andsunny and Droga5.
We spent two minutes with Pepe to learn more about his background, his creative inspirations and recent work he's admired.
Pepe, tell us …
Where you grew up, and where you live now.
I grew up in front of the Pacific Ocean in Lima, Peru. Now, I live very close to the East River in Brooklyn.
How you first realized you were creative.
A strong realization of my "creativity" happened after failing in every sport known to humanity. I sought refuge in books. And within those pages, I discovered my ability to invent stories, create new worlds and let my imagination run wild.
A person you idolized creatively early on.
A visual artist or band/musician you admire.
Your favorite fictional character.
Someone or something worth following on social media.
One of your favorite creative projects you've ever worked on.
A recent project you're proud of.
Someone else's work that inspired you years ago.
Your main strength as a creative person.
My obsession with simplifying things.
Your biggest weakness.
I fall in love with the work too much. Most likely Latino passion.