2 Minutes With … Kendra Schaaf of Schaaf Creative Consultancy

On starting her own agency

Kendra is founder and CEO of Schaaf creative consultancy. Previously, she spent three years as managing director at Mojo Supermarket. During that tenure, revenue rose 18x, headcount soared from three to 65 and client additions included StockX, Match and Truth Initiative. 

We spent two minutes with Kendra to learn more about her background, her creative inspirations and recent work she's admired.

Kendra, tell us …

Where you grew up, and where you live now. 

Des Moines, Iowa.

How you first realized you were creative. 

I began drawing detailed cross sections of houses at a very young age.

A person you idolized creatively early on. 

Frank Gehry 

A moment from high school or college that changed your life. 

My junior-year summer internship at Chiat/Day L.A. forever changed me.

A visual artist or band/musician you admire. 

James Turrell 

A book, movie, TV show or podcast you recently found inspiring. 

Book: Crying H Mart

One of your favorite creative projects you've ever worked on. 

PlayStation’s Fearless

A recent project you're proud of. 

Starting my own agency.

Someone else's work that inspired you years ago. 

Skittles "Leak" ...

... and Coca-Cola’s "Secret Formula."

Someone else's work you admired lately. 

Apple personal voice on iPhone.

Your main strength as a creative person. 


Your biggest weakness. 

A Tito's martini.

A mentor that helped you navigate the industry. 

I've had more than I can name, but Brett Edgar comes to mind first.

How you're paying it forward with the next generation of creatives. 

By building a company that is clear on what it is, has defined values, products and expectations ... this strong framework gives creatives space to create.

2 Minutes With is our regular interview series where we chat with creatives about their backgrounds, creative inspirations, work they admire and more. For more about 2 Minutes With, or to be considered for the series, please get in touch.

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