2 Minutes With … Jennifer Prince, Chief Commercial Officer of the L.A. Rams

On the intensity and passion of sports fans

Jennifer Prince has spent over 25 years in advertising, media and content. As chief commercial officer of the Los Angeles Rams, she is responsible for overseeing all partnerships, including sales, activations and strategy. She works to leverage the team's media business across owned-and-operated channels, social accounts and online platforms.  

Jennifer previously spent eight-plus years at Twitter as a global VP. Earlier, she held senior roles at Google, YouTube, Demand Media, American Greetings, Dow Jones and TBWA/Chiat Day.

We spent two minutes with Jennifer to learn more about her background, her creative inspirations and recent work she's admired.

Jennifer, tell us …

Where you grew up, and where you live now. 

I am an Angeleno. I was born and raised in Los Angeles and grew up living throughout the San Fernando Valley in the suburbs of L.A., with most of my time spent in Calabasas. After migrating to Santa Monica in my 20s as a single woman, I ventured back with my husband who also grew up in the Valley. We now reside in Agoura Hills, where the Los Angeles Rams headquarters is, as well.  

Your earliest sports memory. 

As an Angeleno and sports fan, my fondest, earliest memories were at Dodger Stadium. My dad was a real baseball fanatic, and I was surrounded by all things Dodger Blue.  

Your favorite sports team(s). 

The Los Angeles Rams, of course. However, and as mentioned, I grew up in a baseball-obsessed home focused on the Dodgers. We love our Lakers, too! 

Your favorite athlete(s). 

Lebron James is remarkable on the court, and a great family man. I love watching him gracefully playing hoops. He is a fan favorite in our house and our three daughters went to the same school as his boys, making him even more real than a pro athlete to our family. 

Your favorite sports show or podcast. 

The world of Jourdan Rodrigue of The Athletic. She hosts a newly released five-episode podcast, Playcallers. I love hearing from some of the best and brightest coaches on winning, strategies and calling plays, including our very own Sean McVay

Your favorite sports movie and/or video game. 

I recently went to the Netflix premiere of the new docuseries Quarterback. I loved it and am fascinated by the responsibility and accountability of the QB. When watching any NFL game and especially the Los Angeles Rams, I am so deeply connected to the pressures of this position, and especially for our Matthew Stafford.

A recent project you're proud of. 

One favorite project was the 2022 season's kickoff game that incorporated Dwayne Johnson and Warner Bros.' Black Adam as a major entertainment and Hollywood moment. Our stadium lit up with Dwayne as our Rampede captain at kick-off, and then the Black Adam trailer dropped in-stadium and electrified the game presentation while surprising and delighting fans. It was a very special Hollywood moment inside SoFi Stadium.

Someone else's project that you admired recently. 

The Warner Bros. launch of Barbie has blown my mind. Barbie's iconic brand taking on Hollywood and creating this influx of fandom, passion, connection and a lot of pink while being nostalgic yet fresh in the center of culture … It's ALL to be admired. 

What sports can do that nothing else can. 

Our fans are so powerful, intense, passionate and committed. The NFL and football set the bar for sports.

What you'd be doing if you weren't in the sports world. 

I have a deep love for dogs and have thought of opening and running a dog shelter, or simply talking my husband into rescuing a dozen dogs personally. But really, I am obsessed with my career in digital, media, tech, content and sports and I wouldn't have it any other way. 

2 Minutes With is our regular interview series where we chat with creatives about their backgrounds, creative inspirations, work they admire and more. For more about 2 Minutes With, or to be considered for the series, please get in touch.

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