2 Minutes With ... Edward Romaine, Head of Marketing at Warner Bros. Discovery Sports
Edward Romaine is a technology, brand and media executive with over 20 years of experience at marketing, selling and scaling global brands.
He joined Warner Media/Bleacher Report in 2018 as SVP/chief brand officer, overseeing the company's consumer and trade marketing in the U.S. and U.K. In Jan. 2022, Edward expanded his purview across the Warner Bros. Discovery Sports portfolio, including branded content, integrated strategy, product and product marketing, data strategy, operations and more.
We spent two minutes with Edward to learn more about his background, his creative inspirations and recent work he's admired.
Edward, tell us ...
Where you grew up, and where you live now.
I grew up in New Jersey but have lived in New York City for 20 years.
Your earliest sports memory.
My earliest sports memory is riding my first subway to get to Yankee Stadium with my father and cousin and aunt. I remember how incredibly exciting the city felt and how vast the stadium seemed to my young mind having only watched baseball on tv previous to that moment.
Your favorite sports team(s).
All Philadelphia all the time (my mom's hometown).
Your favorite athlete(s).
Megan Rapinoe and Leo Messi.
Your favorite sports show or podcast.
The Old Man and the Three
Your favorite sports movie and/or video game.
A recent project you're proud of.
Our NHL playoffs campaign with David Harbour.
Someone else's project that you admired recently.
The Barbie movie did an incredible job marketing the movie (and not just saying that because I know them.
What sports can do that nothing else can.
Bring communities together.
What you'd be doing if you weren't in the sports world.
Hosting my own talk show and writing.