2 Minutes With ... Director Vanessa Beletic

On Spike Jonze, Megaforce and her Run The Jewels and Andy Grammer videos

Born and raised in Haiti by her Haitian mother and Jewish father, Vanessa Beletic spent years forging her own path into lifestyle advertising as a writer and director. A pioneer of branded video content, she's created award-winning work for brands like Levi's, Theory, Estée Lauder and Samsung and has influenced a new category of storytelling that continues to permeate digital culture today.

Now exclusively focused on her life-long passion for film, Vanessa is bringing her diverse background, eye for bold aesthetics and relentless filter for authenticity to tell stories grounded in reality with characters who defy the odds, by way of magic, perseverance or straight up hustle.

Vanessa's music video for Run The Jewels' "Ooh-La-La" was nominated for the 2020 MVPA, UKMVA and the 2021 Libera awards. Her work has been featured by Condé Nast Entertainment, Fast Company, Popsugar, Rolling Stone and Complex.

Vanessa recently signed with Rattling Stick for U.S. and U.K. ad representation. We spent two minutes with Vanessa to learn more about her background, her creative inspirations, and recent work she's admired.


Vanessa, tell us...

Where you grew up, and where you live now.

I lived the first nine years of my life in Port-au-Prince, Haiti. The next four in Guatemala City and then onto the U.S. as a teenager, college in NYC! I'm living mostly in L.A. now but consider NYC my "other hometown."

How you first realized you were creative. 

I started dancing and training in ballet at the age of 4 and continued into adulthood as a professional dancer but my love for filmmaking showed itself at 9, when I picked up my dad's video camera, recruited my sisters and neighbors to star in commercials I wrote and directed. I also shot my first horror film—a proper slasher—at 9 years old.

A person you idolized creatively early on. 

Katherine Dunham—a pioneering Black American dancer who spent a lot of time in Haiti studying folkloric dance and creating her famous technique. I just love that she connected with the culture the way she did and helped to de-stigmatize some of it, as she brought back the dance to the U.S. She really saw the meaning and beauty in the dances of Haiti. She respected the culture. 

A moment from high school or college that changed your life. 

In community college, the director of the dance program sat me down and said, "Go study dance in New York."  It was the advice that opened me up to a whole new world of art and culture. It led to my work in production and exposure to incredible directors in the music video and advertising worlds.

A visual artist or band/musician you admire. 

Lous and The Yakuza is deeply inspiring to me. Everything about her feels fully developed and unique. Originality is everything!

A book, movie, TV show or podcast you recently found inspiring. 

I listen to a fashion industry podcast hosted by Recho Omondi called The Cutting Room Floor. My career in advertising started primarily with fashion brands, so I enjoy the "industry insider" insights. She's a host with a strong voice and opinion, in an industry that likes to play it safe. I respect what she's doing.

Your favorite fictional character. 

The vintage Count from Sesame Street really does it for me. I have an affinity for puppets—it's their physicality! I love how their body movements (not just their voices) express emotions, silliness and disappointment. The Count is the chicest of them all—his eyebrows, his cape. He's a man with a purpose, style and a little OCD.

Someone or something worth following on social media. 

Haitian folkloric culture has gotten a bad rap in Hollywood. I'd like to help shift that perception as a storyteller. I've been following @ancestral_voices on Instagram. It's an account looking to de-stigmatize African spirituality—something I'm interested in as a Haitian American filmmaker.

How Covid-19 changed your life, personally or professionally. 

I, like many, am laser focused on what really matters personally, but also on the type of films I direct moving forward. I've always been an artist who wants to be of service to others with the films I make. That mission has been amplified more than ever. I'm running as fast as I can toward making meaningful work that pushes culture forward and leaves a lasting impression.

One of your favorite creative projects you've ever worked on. 

We didn't know how cathartic the release of Run The Jewels' "Ooh La La" music video would be. It was shot right before Covid 19/quarantine lockdowns took place. The idea was: If money and class didn't matter anymore, what would we do? Answer: run into the streets, burn money and have a mutha**g party! After being in quarantine, this film took on new meaning. It was a release for many when we couldn't have one.

Run the Jewels "Ooh La La"
A recent project you're proud of.

Andy Grammer's music video "Damn It Feels Good To be Me" stands out this year. The message is for everyone and the film featured people from all walks of life, feeling good in their own skin and celebrating their individuality. We were genuinely having a great time on set. I think that comes through the screen and inspired the acoustic ending. It was cool to show that the good vibes weren't just for the camera. [See the director's cut here.]

Andy Grammer | Damn It Feels Good To Be Me
Someone else's work that inspired you years ago.

I always watched Spike Jonze. He seemed to follow his nose and play in whatever space he's curious about—humor, dance, scale, story, character.

Someone else's work you admired lately.

I'm in love with what Megaforce has been doing with the Burberry fashion/dance spots—the imagination and cool factor is off the charts. I'm a sucker for movement and magical realism.

Your main strength as a creative person.

What a question! I lead with a genuinely passionate and collaborative spirit that energizes those around me and inspires them to give their best. I'm also very clear with my vision and communicate it with ease.

Your biggest weakness.

As a creative or overall human? Human—chocolate.

One thing that always makes you happy.

Dogs. We don't deserve them!

One thing that always makes you sad.

I have a hard time with "inanimate objects come alive with feelings" in film and advertising, to the point I can't watch. This dates back to the 1980s film Short Circuit with the robot that comes alive and is hunted by the government.

What you'd be doing if you weren't in advertising.

Another version of storytelling—it is an unavoidable calling!

2 Minutes With is our regular interview series where we chat with creatives about their backgrounds, creative inspirations, work they admire and more. For more about 2 Minutes With, or to be considered for the series, please get in touch.

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Jessica MacAulay
Jessica MacAulay is a senior broadcast journalism student at the University of Colorado Boulder and a contributor to Muse by Clio.

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