2 Minutes With … Andy Mathurin, CD at Heartbeat

On going against type

With over 15 years of in the business, Andy has helped shape campaigns for global brands across broadcast, print and social media, with experience in CPG, B2C, entertainment and travel. Recently, he's ventured into the pharmaceutical space at Heartbeat.

Andy also focuses on mentorship, guiding emerging talent in the One School Program and WAATBP, with special attention on nurturing young Black professionals.

We spent two minutes with Andy to learn more about his background, his creative inspirations and recent work he's admired.

Andy, tell us …

Where you grew up, and where you live now.

I was born in Spring Valley, N.Y., and raised in West Palm Beach, Fla. I have been working in New York since 2008 and now live in Clifton, N.J.

How you first got interested in health.

Design has the power to help humanity rather than solely promoting consumerism. After experiencing personal medical challenges, I realized that profound human connections could develop in times of adversity as we strive for well-being. So, I decided to combine my personal experience and skills in advertising to make a meaningful impact on people's lives.

One of your favorite projects you've ever worked on.

Hershey's "Say It With a Kiss." This simple yet impactful campaign showcases how advertising can shape the way we think, interact and influence culture.

The most rewarding project I recently worked on was "Gigi Shine" for ZTALMY, which is a treatment for seizures associated with CDD. Throughout my career, I've had the privilege of sharing many stories from celebrities with everyday people. However, I've never experienced such a deep connection as when I met Gigi's family. This project reaffirmed that our work in the healthcare sector can literally change lives.

One thing about how health is evolving that you're excited about.

It's intriguing to explore how far the intersection of artificial intelligence and human interaction will reach as we navigate the future of healthcare.

Someone else's work, in health or beyond, that you admired lately.

My son is on the spectrum. Technology and data are finally catching up with the beautiful minds of the neurodivergent. Progress is evident in "The Autism Journey."

SickKids VS is the campaign I wish I had worked on:

A book, movie, TV show, or podcast you recently found inspiring.

Recommended reads: The Brand Gap by Marty Neumeier, Think Again by Adam Grant, David and Goliath by Malcolm Gladwell.

A visual artist or band/musician you admire.

I recently had the pleasure of meeting Stefan Sagmeister, who has been my source of inspiration for decades.

Your favorite fictional character.

There's no character better than Jerry Seinfeld, who's intriguing both in fiction and reality.

Someone worth following on social media.

The Futur With Chris Do and Haitian-American choreographer/dancer Lisa Sainvil.

Your main strength as a marketer/creative.

I'm not the typical "free-spirited" creative. I approach problems in an analytical and strategic manner, and I happen to be passionate about transforming data into narratives that resonate.

Your biggest weakness.

Despite encouraging others to prioritize rest, I often neglect my own rest routine.

Something people would find surprising about you.

Despite my sociable demeanor, I am quite introverted. I am a deep thinker fascinated by psychology and philosophy.

What you'd be doing if you weren't in health.

A pastor, spreading the gospel. As a believer in Jesus, I have a strong desire to serve, uplift and connect with people through shared human experiences.

2 Minutes With is our regular interview series where we chat with creatives about their backgrounds, creative inspirations, work they admire and more. For more about 2 Minutes With, or to be considered for the series, please get in touch.

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