Looking for the freshest musical artist of the week? Uh ... maybe it's Febreze?
The Procter & Gamble odor-eliminator brand just dropped an album of eight songs, following the success of ads with original music that it's been rolling out online since 2015. The album, called The Freshness, follows other albums from brands in recent years, including Wendy's and Hamburger Helper.
"Febreze had no intention of creating an album when we first released our song ads on radio platforms," said Martin Hettich, vice president of P&G Home Care North America. "But when consumers started clamoring for more catchy tunes on social media after hearing our ads, we decided it was time to give the people what they want."
Most of the songs on The Freshness come directly from Febreze ads, but there is one new single, "Nobody Do It Fresher," produced with Junto Sounds, the original music production and sound design company.
The album is available to stream at freshnessbyfebreze.com and will be released on major streaming platforms this month.
"Febreze is taking the idea of 'freshness,' a topic we are very passionate about, into the category of music, using this campaign to serve as a catalyst for 'all things fresh,' " adds Hettich. "We highlight the freshest genres of music on our album, we dropped a fresh new single, and we're rounding out the campaign by bringing together the freshest acts in music to celebrate the release of The Freshness."
That last bit is a reference to the upcoming album release party, to be held April 3 at Poppy in Los Angeles. Fans can enter to win two VIP tickets to the event and a two-night stay in L.A. at freshnessbyfebreze.com.