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Profile picture for user Daniel Sytsma

Daniel Sytsma

Isobar

Daniel Sytsma is chief design officer EMEA at Isobar and executive creative director at Studio Kraftwerk.

Daniel is a creative thinker, driven by design, always looking for new ways to create well crafted and meaningful work. He works with forward-thinking brands at the intersection of product design, branding and innovation.

In 2014 he founded Studio Kraftwerk, a design agency for digital products and innovation, which he still leads as executive creative director. In 2017, the agency joined the global digital agency Isobar, where Daniel took the position of chief design officer EMEA. 

Daniel is an ambassador of Dutch Digital Design, and has delivered keynotes at FITC, Dutch Design Week and Digitized. As a jury president, he chaired several award shows. His work has been awarded at the Cannes Lions, Webby Awards, Red Dot (Grand Prix), Eurobest, FWA and Awwwards. In 2015 he was named Design Professional of the Year.

  • Design

    Essentialism in Design: How to Bridge the Innovation Gap

    By Daniel Sytsma

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