Heineken, Gopuff, Heinz Celebrate UEFA Euro 2024 Tournament

Brands hit the pitch with sales goals in mind

Here are some great tourney-themed campaigns that broke across the globe in recent weeks, curated by Muse sibling Ads of the World

Paddy Power, 'Europe's Favourites'

BBH presents quintessential English football fan and all-around good bloke Danny Dyer, who sets the scene for a German soccer odyssey.

Gopuff, 'The Magic of Instant Grocery Delivery'

Your mates are over, the football is getting intense, extra time is looming and... you've run out of food and drinks. This fun spot was created by Among Equals.

Heniz x Kappa, 'The Heinz Uniform'

Agency Dude created this campaign to highlight the most important teams of all: the ones working outside and around the stadiums, feeding legions of fans week in and week out.

Tonybet, 'Euros 2024'

This entry from We Shoot Stories highlights the Irish team's struggles compared to the England squad. But if you're an Irish football fan, don't worry—there are still 23 other teams you can support.

Heineken, 'Cheers to the Real Hardcore Fans'

LePub celebrates Jorge, a passionate Real Madrid supporter who goes viral for being on a lucky phone call when his team scored the winning goal in the semi-final.

Sky Bet, 'Tournament Turmoil'

Grey London explores how fans grapple with internal dilemmas—like a newfound dislike for players they usually admire. Despite everything, supporting their nation in the Euros feels worth all the fuss.

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