Location • Title
London • Art Director
Creative for 18 years. Freelanced in London for 12 years at some of the top agencies.
Creative philosophy or approach
When I get an insight and idea I like, I let it simmer and stew so I can come back and see what feeling the concept instigates.
Recent work I’m proud of
Recently worked on TransPennine Express, where character puppets of everyday objects get the train to unite with the objects they function with, like bucket and spade or flashlight and battery. I’ve also discovered one-minute briefs during the lockdown and won multiple briefs with some really fun ideas and was asked to join the board.
Recent work I admired
Burger King "Moldy Whopper." Shows how fresh the ingredients are with no preservatives with a rotting time lapse. Another Burger King ad for sustainable meat with a child cowboy singing a country song about feeding cows lemongrass to reduce methane. The Virgin Media lockdown children singing at home was was also nice.