- Presented by GSTV

Inside Sandy Hook Promise's Decade of Powerful Gun-Violence PSAs

On Tagline, the making of BBDO and Henry-Alex Rubin's spots from 'Evan' to 'Teenage Dream'

Warning: This episode contains audio depictions of gun violence that may be triggering, particularly from 15:25 to 15:32 and from 31:12 to 32:11.


Tagline is our podcast about the making of great ads. Listen to Season 2, Episode 5 above.

After the devastating shooting at Sandy Hook Elementary School in 2012, two parents who lost their children that day—Nicole Hockley and Mark Barden—founded Sandy Hook Promise, a nonprofit devoted to protecting kids from guns by teaching people to recognize the warning signs of potential violence before it occurs. This week on Tagline, we look at the the group's remarkable PSAs over the past decade—created with the agency BBDO New York and the Smuggler director Henry-Alex Rubin—and how the bravery, boldness and craft of their advertising work have changed the thinking, the conversation and the behavior around gun violence in America.

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Below, see the Sandy Hook PSAs we discuss in the episode:

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Tim Nudd
Tim Nudd was editor in chief of the Clio Awards and editor of Muse by Clio from 2018 to 2023.

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