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Fernando Machado on His Greatest Hits at BK, and Why He's Joining Activision

The CMO reflects on creativity past and future

On this bonus episode of our Tagline podcast, we catch up with Fernando Machado, who made waves this week by announcing his exit from Burger King and RBI after seven years to join Activision as CMO. We take a stroll down memory lane, as Fer walks us through his many of his greatest BK hits—he even picks his favorite—and also reveals why he's making the move to gaming.

 

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Tim Nudd
Tim Nudd is editor in chief of the Clio Awards and editor of Muse by Clio. Previously, he was creative editor at Adweek.

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