Gronk Misses FanDuel Kick for the Second Year Running

Will the stunt become a Super Bowl tradition?

Hey, Rob Gronkowski, maybe third time's the charm?

For the second straight year, the former standout NFL tight end failed to make a 25-yard field goal attempt as part of a FanDuel Super Bowl campaign from Wieden+Kennedy.

The stunt represents an effort by the gambling company to extend its SB hype funnel and create a weeks-long marketing event, rather than simply placing commercials.

This year's effort felt somewhat muted. Sadly, Apollo Creed actor Carl Weathers, who played Gronk's trainer in silly spots leading up to tonight's kick, passed away suddenly on Feb. 1 at age 76.

FanDuel's spot in the 2nd quarter paid tribute to Weathers:

CLICK HERE to watch all of this year's Super Bowl commercials. 

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