Google Unveils Its Super Bowl Ad With a New Song From Lizzo
Google unveiled its 60-second Super Bowl spot on Thursday, featuring a brand-new track from Lizzo and highlighting the "Real Tone" technology on the Pixel 6 phone, which better captures darker skin tones in photographs.
Here's the spot, created by GUT Miami, which will air during the third quarter:
"For too long, camera technology, including our own, has failed people of color by either making them look washed out or too unnaturally bright or dark," Google CMO Lorraine Twohill writes in a blog post. "Because everyone deserves to be seen as they truly are, we are committed to addressing this gap."
Twohill says Google worked with engineers for months, "including adding significantly more portraits of people of color in the image datasets that train our camera models."
Real Tone launched on Google Pixel 6 and Pixel 6 Pro in October. The Super Bowl spot features photos all taken on Pixel 6. It was directed by Joshua Kissi and features contributing photographers Deun Ivory and Aundre Larrow.
"We partnered with award-winning artist Lizzo, who truly embodies the spirit of our campaign by always being her authentic self, unapologetically," Twohill adds.