Jason Bateman, Sean Hayes and a Godzilla-Sized J Balvin Star for Verizon
Celebrities. iPhones falling from the sky. It's just like in my fanboy fever dreams!
First, Jason and Sean display funny form at a kid's birthday party. As a present, they deliver silly brand-boosting schtick, of course.
Next, Balvin grows to gigantic proportions and handsets float down from the clouds as part of an AR game called "Catch My iPhone." You can dig his latest single, "Dainties" (with Usher and DJ Khaled), on the soundtrack.
Here's a behind-the-scenes clip:
Finally, though Balvin doesn't scale the heights in the Spanish-language ad below, he does change his hair color. Good for him!
All components boast canny ties to pop culture. Bateman and Hayes' chemistry cooks, as usual. It's an effective quickie that doesn't overstay its welcome or get OTT foolish.
Meanwhile, Balvin exudes considerable charm at his normal size, while Jodzilla politely refrains from chewing the scenery—literally—in the AR scenario.
Ogilvy developed the Bateman/Hayes spot. R/GA and The Community worked with Balvin on his tall tale and new do, respectively.