Geico Brings Back Tag Team and Their Hit 'Whoomp! (There It Is)'
Who wants to watch a Geico commercial featuring a beloved Clinton-era hip-hop track with new lyrics about scooping ice cream?
Everybody does! So ... whoomp! Here it is:
The Martin Agency updated the 1993 party classic "Whoomp! (There It Is)" and cast original hitmakers Tag Team in the ad. Part of Geico's long-running "What Are You Waiting For?" campaign, the remake takes place in a suburban kitchen, and the rappers prepare sundaes.
Chocolate, peanut butter, cookie dough!
Scoop! There it is!
Scoop! There it is!
Versions of the earworm previously powered spots for Android, Outback and Walmart, but this marks Tag Team's first on-camera commercial appearance.
"We've been obsessed with this song since it came out in the '90s," says Martin senior copywriter Roger Hailes. "It has this magical ability to put people in a good mood no matter what. I remember in high school, if a party was lame, we'd put on 'Whoomp!' That's when parties just take off. Back in the day, I would sing: 'Whoomp! There it is!' and my mom would say: 'There what is?' And I'd say: 'Doesn't matter!' "
Now, after 28 years, we finally know what it is: Saving hundreds on car insurance with Geico. (Plus fudge sauce and sprinkles!)
Hungry Man's Dan Opsal directed the spot in typically fun Geico style, tossing in some riotously retro "Funky Charleston" moves at the end. And Whoomp! the ad's proven popular, generating more than 13 million YouTube views and loads of nods on TikTok in less than a month.
Joe Pusateri: Vice President, Marketing
Amy Furman: Assistant Vice President, Marketing
Gary Aurand: Director, Marketing
Tom Perlozzo: Senior Manager, Marketing
Tim Ware: Supervisor II, Marketing
Olivia Ashby: Program Lead II, Marketing
Brighid Griffin: Program Lead I, Marketing
Rese Chorpening: Program Lead I, Marketing
Allison Eckert: Brand Team Planner, Marketing
Chief Executive Officer: Kristen Cavallo
Chief Creative Officer: Danny Robinson
SVP, Executive Creative Director: Ashley Marshall
SVP, Group Creative Director: Neel Williams
SVP, Creative Director: Justin Harris
SVP, Creative Director: Sean Riley
Copywriter: Roger Hailes
EVP, Head of Production: Tasha Dean
Executive Producer: Heather Collier
Senior Producer: Brian Fox
Senior Business Affairs Supervisor: Suzanne Wieringo
Senior Financial Affairs Manager: Amy Trenz
Financial Account Supervisor: Monica Cox
VP, Planning Director: Lauren Prociv
Strategic Planner: Lauren Embrey
SVP, Group Account Director: Matt Mattox
Account Director: Jon Glomb
Account Supervisor: Allie Waller
Account Executive: Juan Pelaez
Senior Project Manager: Stephanie Ashworth
Production Company: Hungry Man
Director: Dan Opsal
Managing Partner: Kevin Byrne
Managing Partner: Mino Jarjoura
Executive Producer: Caleb Dewart
Head of Production: Marian Harkness
Producer: Buzzy Cancilla
Editorial Company: Cut + Run
Editor: Frank Effron
Associate Editor: Kelly Henson
Executive Producer: Amburr Farls
Producer: Brian Mulvey
Visual Effects and Finishing:
VFX: The Mill
Executive Producer: Anastasia von Rahl
Sound Design/Mix: Rainmaker Studios
Executive Producer: Kristin O'Connor
Engineer: Mike O'Connor & Jeff McManus
Music House: Tiny Lion