ESPN found the perfect soundtrack for its new brand anthem for the SEC Network—the Grammy-nominated song "All Your'n" by Kentucky native Tyler Childers, a rising star in country music beloved across the South.
The track anchors a new 60-second spot from McKinney that will break on Thanksgiving Day. The ad pays tribute to the SEC lifestyle and everything that makes the Southeastern Conference feel like home—highlighting traditions, rituals and moments with family and friends around the SEC.
Other spots unique to each SEC member school will also run as part of the campaign. Out-of-home ads will run in Atlanta and within Mercedes-Benz Stadium during SEC Championship Weekend.
Client: ESPN / SEC Network
Campaign: "We Love It Here"
ESPN / SEC Network:
Laura Gentile: Senior VP, Marketing
Emeka Ofodile: VP, Sports Marketing
Michelle Berry: Senior Director, Marketing
Jason Ritchkoff: Associate Director, Marketing
Will Kindred: Associate Manager, Marketing
Taylor Woods: Marketing Coordinator
Chief Creative Officer: Jonathan Cude
Group Creative Director: Lyle Yetman
Creative Director/Art Director: Jordan Eakin
Creative Director/Copywriter: David Sloan
Art Director: Kelly Fitzgerald
Copywriter: Jedd Levine
Editor: Nick Adcock
VP Director, Content Production: Josh Eggleston
Producer: Brad Powell
Business Affairs Manager: Miriam Hughes
Account Director: Ryan Gardiner
Account Supervisor: Megan Canjar
Account Manager: Hannah Lander
Chief Strategy Officer: Walt Barron
Strategy Director: Kevin Murray