It's Mahomes vs. Rodgers in State Farm's New 'Agent vs. Agent' Spots
In State Farm's "Agent vs. Agent" campaign that debuted last year, Green Bay Packers quarterback Aaron Rodgers delivered the funny, aided by real-life insurance company employee Patrick Minnis and fictional sports rep Gabe Gabriel—played by Supernatural's David Haydn-Jones, a superbly smarmy scene-stealer who intercepted most of the laughs.
The same lineup returns in new spots from DDB Chicago that introduce Gabe's newest client, who, like Rodgers, happens to be a mega-star quarterback and NFL MVP.
Now, if you're thinking it couldn't possibly be the immensely likable but overexposed Patrick Mahomes ... then you're tripping, or else you didn't read this story's headline very carefully. Indeed, the Kansas City Chiefs dynamo found time in his busy schedule—which includes recent star turns for Hunt's Ketchup, the Madden video-game franchise, and sunglasses provider Oakley—to appear.
As always, he's an affable presence, introduced by Gabe as "my new Ma-homie" in the spot below:
Next up is a ride around town, with Gabe head-bangin' to Judas Priest's '80s metal-thumper "Breaking the Law," while urging Rodgers to "floor it" and exceed the speed limit:
Finally, we take a trip through Gabe's worst nightmare…
…where opposing teams led by Rodgers and Mahomes both wear State Farm uniforms as a packed stadium chants the company's name.
Wait … Ma-homie. Just got it. Heh.
This stuff's kind of like the Chiefs blowing out the Raiders 45-0. Entertaining, but nothing to get overly stoked about.
The campaign will run across TV, radio, social and elsewhere through the Jan. 19 NFL conference championship games.
Now, everybody, bang your heads:
Breaking the law! Breaking the law!
Breaking the law! … BREAKING THE LAW!
Client: State Farm Insurance
Chief Marketing Officer: Rand Harbert
SVP Agency & Marketing: Kristyn Cook-Turner
AVP Marketing: Patty Morris
Advertising Director: Matt Coleman
Marketing Manager: Justin Reckamp
Marketing Analyst: Tim Thomas
Marketing Analyst: Jim Stahly
Marketing Analyst: Ruben Rivera
Marketing Analyst: Jessica Broadstone
Marketing Analyst: Kelly Fernandes
Creative Agency: DDB Chicago
Chief Creative Officer, DDB Worldwide: Ari Weiss
Chief Creative Officer, DDB Chicago: John Maxham
Chief Production Officer, DDB Chicago: Diane Jackson
Executive Creative Director: Mel Routhier
Creative Director: Brian Culp
Creative Director: Katie Bero
Executive Producer: Matt Blitz
Executive Producer: Amy Jarvis Turner
Group Account Director: Ben Gladstone
Account Director: Veronica Zamiar
Account Director: Leah Forgus
Account Supervisor: Oliver Glenn
Account Executive: Kohar Shrikian
Production Company: Anonymous Content
Director: Tim Godsall
Managing Director: Eric Stern
Executive Producer: SueEllen Clair
Head of Production: Kerry Haynie
Producer: Brady Vant Hull
Editorial: Arcade Edit
Editor: Will Hasell
Assistant Editor: Ryan Andrus
Managing Partner: Damian Stevens
Executive Producer: Crissy DeSimone
Senior Producer: Kristen Thon-Webb
Finish: The Mill
Executive Producer: Peter Hullinger
Producer: James Babiarz, Addie Pampalone, Katie Buckley
Production Coordinator: Alexie Kozol
2D Lead Artist: Randy McEntee
2D Artist: Trent Shumway, Matthew Dobrez
Shoot Supervisor: Randy McEntee, Dan Warom
3D Lead Artist: Dan Warom
3D Artist: Kiran Prabhu, Vijay Mohan, Ramki T, Dhanesh Sudhakaran, Abdul Rehman, Monique Espinoza, Gillian George, Itai Muller, Yarin Manes, Andy Wheater
Design: Andrew Hague, Luis Roca
Colourist: Matthew Osborne
Senior Colour Assist: Lindsey Mazur