Buffalo Wild Wings Will Be Hosting Sleepovers During March Madness

Varsity-jacket/bathrobe included

Look, a lot of you plan to kick back in bed, in your bathrobes, scarfing down saucy wings and pounding back a few cold ones while binging round the clock on March Madness.

Now, imagine such indulgence taking place in a happy, basketball-themed room, at an actual Buffalo Wild Wings sports bar, with flat-screen TVs blaring the games.

Two lucky fans, plus one friend each, will live out this particular version of the American Dream during the opening weekend of the NCAA men's basketball tournament this month. That's when a Chicago BWW transforms 160 square feet of prime floor space into a "BnB-Dubs" for a contest developed with The Martin Agency.

"Dubs" refers to the chain's two W's, natch. (The chain often refers to itself as "B Dubs.") And while you can relax in a bunk bed at the BnB, breakfast isn't on the menu. You won't mind, because that second "B" stands for "beer," "buzzer beaters" and more, as we learn in the clip below:

BnB-Dubs

Narrator got excited! Had to shout! Dude, lighten up!

"The first two days of the tourney are some of the best in sports—sun up to sun down basketball," Martin Agency group planning director Mike Kelly tells Muse. "And since people are basically living at the bar, we figured why not let people literally live at the bar? And seriously, who's never dreamed of sleeping in the bar?"

Um, yeah … dreamed.

Anyway, you won't need to get a vasectomy or change your rap handle to enter the competition. Just upload a video showing why you deserve to party in the BnB and tag it #bnbdubscontest. Paint your face the colors of your favorite team. Paint whatever body parts you like. Who knows what the judges will respond to?

Winners and their pals get a sleepover on March 19, free food and drinks, plus custom varsity-jacket/bathrobes, matching signature slide-slippers and a full-body towelette for beer-and-bbq-sauce-related clean-ups.

Hey, if nothing else, you'll get out of your parents' basement for a couple of days! (Kidding, of course. They kicked you out months ago, and you've crashed in your uncle's garage ever since.)

"We're filming the entire thing and will share content throughout the experience," Kelly says.

The BnB's set up against big windows that look out onto the street. "So being responsible bar patrons is expected," he adds, with no irony whatsoever.

CREDITS

Client: Buffalo Wild Wings
President: Lyle Tick
Chief Marketing Officer: Seth Freeman
VP, Brand Experience and Activation: Luke DeRouen 
VP, Marketing and Advertising: Jeff Baker
Director, Marketing: Ryan Stein 
Manager, Entertainment: Fallon Ducree
Director, Sports Marketin: Chad Glidewell
Manager, National Sports Partnerships: Ashley Wall
Coordinator, Brand Communications: Claire Kudlata

Agency: The Martin Agency
Chief Creative Officer: Karen Costello
Executive Creative Director: Jerry Hoak 
Creative Director: Mik Manulik
Associate Creative Director: Andrew Bailey
Senior Copywriter: Graham Unterberger
Art Director: Dustin Dodd 
Designer: Paige Nuckols
Senior Studio Artist: Margaret Griffith
Executive Producer:Tricia Hoover
Executive Producer: Kim Zaninovich
Senior Producer: Kim Slowik
Producer: Colleen Hopkins
Digital Producer: Chris Gsell
Executive Print Producer: Paul Martin
Print Producer: Jamie Dollins
Junior Print Producer: Amy Zhang
VP Director of Business Affairs: Dusty Slowik
Manager Director, Cultural Impact Lab: Jaclyn Ruelle
VP/Group Director, Communications Strategy: Taylor Grimes
Senior Executive, Cultural Communications: Matt Kessler
Chief Executive Officer: Kristen Cavallo
Group Account Director: Jordan Muse
Account Director: Kelsey Johnson 
Account Executive: Laura Holland
Account Executive: Corinne Barrow
Project Manager: Kathlyn Sowers
Financial Account Supervisor: Monica Cox

Strategy
Group Strategic Director: Mike Kelley
Strategic Director: Taylor Wiegert
Strategic Planner: Stuart Good

Public Relations 
Neil DeVries, Vice President
Nick Eickemeyer, Senior Account Supervisor
Christian Blatner, Account Executive

Production
Production Company: Mondial 
Directors: Nate Balli   
Director of Photography: Danny Caprialetti
Executive Producer: Ash Bruce
Producer: Andrew Campbell   

Editorial
Editorial Company: Mondial  
Editor: Josh Rathmell
Editorial Producer: Ash Bruce/Sara "Monty" Montgomery
Editorial Producer:  Will Renton

Mix
Company: Rainmaker   
Mix Engineer: Mike O'Connor

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David Gianatasio
David Gianatasio is senior editor at Clio Awards.

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