Imagine Dragons Are a 'Natural' Fit for ESPN in This Week's Most Shazam'd Ads

Band anchors the network's college football coverage for a second time

Few bands strike as many TV and commercial synch deals as Imagine Dragons.

Their 2017 hits "Believer" and "Thunder" were used in literally dozens of ads and TV shows over the past year. And now, the band has had one of its songs chosen—for the second time—as the anthem for ESPN's college football coverage. 

The new single "Natural," which dropped in July, is being incorporated into ESPN college football programming, promotions and games throughout the season. The collaboration between ESPN, Interscope Records and Universal Music Group Nashville comes three years after another Imagine Dragons track, "Roots," was chosen as the theme of ESPN's college football season. 

ESPN College Football | Imagine Dragons | Natural

"'Natural' embodies the energy, spirit and drama of each team's journey to the College Football Playoff, and that is why it was chosen as this year's anthem," Emeka Ofodile, ESPN's vp of sports marketing, said in a statement. "Every year we look to provide a soundtrack that uniquely represents the story of the College Football season and the College Football Playoff to come, and we are thrilled to have Imagine Dragons on board with us." 

The lyrics to "Natural" feature the lines: "'Cause you're a natural/A beating heart of stone/You gotta be so cold/To make it in this world/Yeah, you're a natural/Living your life cutthroat/You gotta be so cold/Yeah, you're a natural."

In a statement, Imagine Dragons frontman Dan Reynolds said of the song: "Living in a dog-eat-dog world can bring out the worst in you, and sometimes, the best. It would be a lie to tell you I haven't become somewhat skeptical about some things in the last decade of my life. However, I believe that when you truly learn to love yourself, the judging eyes and hateful words become meaningless. 'Natural' is about finding yourself and being willing and able to stand up to whatever adversity comes your way." 

"Natural" comes in at No. 3 on this week's list. The Samsung TV campaign for the Galaxy Note9, featuring the song "Thunderclouds" by LSD (featuring Sia, Diplo and Labrinth) continues to top the list. 

See all of this week's most Shazam'd ads below. 

The 10 Most Shazam'd Ads of the Week: Aug. 27-Sept. 3


❶ Samsung

Track: "Thunderclouds"
Artist: LSD Feat. Sia, Diplo & Labrinth
Agency: N/A

Samsung Galaxy Note9 | The Super Powerful Note

❷ Target

Track: "1, 2, 3"
Artist: Sofia Reyes Feat. Jason Derulo & De La Ghetto
Agency: Mother

Target | Rápido

❸ ESPN

Track: "Natural"
Artist: Imagine Dragons
Agency: N/A

ESPN College Football | Imagine Dragons | Natural

❹ Jeep

Track: "Connection"
Artist: OneRepublic
Agency: Highdive

2018 Summer of Jeep | Full Line | Sold Out - Connection

❺ Walmart

Track: "Let's Get It Started"
Artist: Black Eyed Peas
Agency: Burrell Communications

Walmart | Let's Get It Started

❻ Peloton

Track: "On to the Next One"
Artist: Jay Z
Agency: N/A

Peloton | On to the Next

❼ Lincoln

Track: "Havana/Hold On, I'm Comin'"
Artist: Camila Cabello Feat. Young Thug/Sam & Dave
Agency: Hudson Rouge

Lincoln Summer Invitation | New Mix

❽ Spotify

Track: "Sunrise, Sunburn, Sunset"
Artist: Luke Bryan
Agency: N/A

Spotify | Hot Country

❾ Nissan

Track: "It's Strange"
Artist: Louis The Child Feat. K.Flay
Agency: TBWA\Chiat\Day

Nissan Kicks | Flex Your Tech

➓ Walmart

Track: "Good Man"
Artist: Ne-Yo
Agency: Burrell Communications

Walmart | Good Man
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Tim Nudd
Tim Nudd is editor in chief of the Clio Awards and the founding editor of Muse by Clio.

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