This week in entertainment marketing was a bit of a homecoming. The Terminator, Annabelle and crack are all back. There was also some karate, an abominable snowman, and a Pulitzer Prize winner. Hollywood has a way of keeping us on our toes.
Here's a look back at some of the notable trailers and posters released this week.
Terminator: Dark Fate
Agency: AV Squad
In the mindbending trailer for Terminator: Dark Fate, we celebrate the return of Sarah Connor (played by Linda Hamilton), the Terminator himself (Arnold Schwarzenegger) and James Cameron as a producer. Most noticeably, the trailer shows how CGI advancements are going to make this latest installment wicked fun. He's back Nov. 1.
Agency: The Refinery
In the trailer for this indie pic, we take an adventure across the world in the name of self-discovery. The film, which Seth Green wrote, directed, and stars in, looks like an uplifting and enlightening tale about the art of living. Be a part of the adventure June 7.
The Art of Self-Defense
Bleecker Street Films
The Art of Self Defense looks like the black comedy 2019 has been waiting for. The trailer for the film, which stars Jesse Eisenberg, explores how The Art of Self Defense can give you more than confidence; it can change your whole life—in some very unsuspecting ways. Discover how this July.
Agency: AV Squad
Jennifer Kent, director of The Babadook, is back for another scare. The trailer for her latest film, The Nightingale, looks like it'll deliver on the scares and certainly on intensity. A special shout-out for the trailer's music choice, which adds major points to the creep value. Check out this IFC original on Aug. 2.
Universal Pictures & Dreamworks
Agency: Statement LA
Adventure awaits in Dreamwork's new animated film, which tells the story of a magical yeti who escaped a lab and is trying to find his way home to the Himalayan snowscapes. Based on the trailer, the film looks like a visual wonderland. Get ready to see the world on Sept. 27.
Annabelle Comes Home
Warner Bros & New Line Cinema
Agency: Create Advertising
Prepare to get your jump on! In the latest story from The Conjuring Universe, the now infamous Annabelle returns to the Warren home, and all she desires are a few souls to play with. The prodigal doll returns June 26.
Agency: Mob Scene
Poster Agency: Eclipse
Coming of age has never looked as poetic than in the new trailer for The Goldfinch, based on the Pulitzer Prize-winning novel by Donna Tartt. The film stars Ansel Elgort, Nicole Kidman and Sarah Paulson. See this beautiful tale come to life Sept. 13.
In case you were coming down from the high of Season 2, brace yourself because Season 3 of Snowfall is coming. In the trailer, the stakes are higher, the game is tougher, and the rock is ruling the streets. Need I say more? Crack is whack, but it makes for good drama. Tune in July 10.