Cadbury's New Creme Egg Shop Looks a Lot Like an Old Video Store

Elvis and Fuel4 design pop-up inside John Lewis

You'll find some sweet titles at Cadbury's retro video shop, but no movies.

Located at the John Lewis store in Oxford Street, London, the '80s-style pop-up promotes Cadbury's "EATertainment" platform, which launched in January, streaming short films that revolve around the Mondelez brand's oozy-gooey Creme Eggs.

Devised by agency Elvis with help from Fuel4, the activation boasts video boxes touting online content such as "The Other Half" (about a doting husband and wife, and Creme Eggs); "Eat With Your Ears" (Egg-SMR); and "Goo on Goo" (SFW egg-roticsm).

Patrons can watch highlights while buying Creme Egg treats and movie-themed tins. Just in time for Easter!

"We thought tapping into the nostalgia of a retro video store was a fun way to bring that streaming platform into the real world," says Elvis managing partner Caroline Davison. "We wanted to create a broader reach outside of traditional broadcast channels and bring Cadbury Creme Egg to a new retail environment."

The store will egg-sist through April 13, though perhaps they'll keep the yolk running if enough fans egg them on.

CREDITS

Client - Mondelēz
Christina Bland, Brand Executive, Mondelēz

Creative agency – Elvis
Neale Horrigan, Creative Managing Partner
Caroline Davison, Managing Partner, Clients
Michelle Simons, Account Director
Sasha Bachir, Account Manager
Louis Mason, Creative Producer
Rhys Hughes, Creative
Barret Helander, Creative
Beth Stanbridge, Designer
Neil Carding, Senior Designer
Joe Harmer, 3D Designer
Danny Mitchell, Artwork

Production agency – Fuel4
Jordan West, Project Executive
Richard Gibbs, Director

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David Gianatasio
David Gianatasio is senior editor at Clio Awards.

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