Adobe Honors Covid-19 Workers With Art From Shepard Fairey, Jessica Walsh and More

Submit your own with the #HonorHeroes hashtag

Shepard Fairey | Guts not Glory

It's no secret creativity has been surging under quarantine. Now, Adobe is calling on artists everywhere, from professionals to amateurs, to create works of art as a way to honor the frontline workers of the Covid-19 crisis—the healthcare providers, first responders, delivery drivers, sanitation workers, mail carriers, supermarket staff, schoolteachers and more.

The campaign, devised in partnership with 72andSunny, is called "Honor Heroes." Kicking things off is Shepard Fairey, who has created Guts not Glory, a striking illustration of a healthcare worker. Many other professional artists and designers—including Aaron Draplin, Donna Adi, Jessica Walsh and Ignasi Monreal—will contribute pieces to the effort in the coming days.

 
 
 
 
 
 
 
 
 
 
 
 
 

I’ve partnered with Adobe to honor our heroes. “Guts not Glory” is an illustration of one of the many healthcare workers whose selfless acts of compassion and service are always meaningful, but at this moment are especially heroic. I’m inspired to glorify those who don’t seek glory, but rather to serve humanity when it is most challenged. I want the portrait to emanate the comforting warmth and empathy healthcare workers provide in the midst of anxiety and crisis. Now, I’d like to personally invite you to use your creativity to honor a hero in your life, those who keep our world turning. Share your creation with #HonorHeroes tag @adobe and let’s honor them and show the world how important they are to us. -Shepard

A post shared by Shepard Fairey (@obeygiant) on

The creative initiative follows Adobe's commitment of $3 million to organizations providing vital assistance to communities locally and globally. The company is also pledging an additional $250,000 to Direct Relief as part of the Honor Heroes campaign.

"Guts not Glory is an illustration of one of the many healthcare workers whose selfless acts of compassion and service are always meaningful, but at this moment are especially heroic," Fairey said in a statement. "I'm inspired to glorify those who don't seek glory, but rather to serve humanity when it is most challenged. I want the portrait to emanate the comforting warmth and empathy healthcare workers provide in the midst of anxiety and crisis."

"At Adobe, we are so grateful to those who are on the frontlines every day keeping us safe. They are heroes, every single one of them," added Ann Lewnes, CMO of Adobe. "And so, we are inviting our amazing community to produce their own original creative tributes honoring their heroes. Creativity has the power to bring us all together even in the most challenging times."

Submit your own creative expression recognizing heroes in your community by using the #HonorHeroes hashtag on Twitter or Instagram.

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Tim Nudd
Tim Nudd is editor in chief of the Clio Awards and the founding editor of Muse by Clio.

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