Coca-Cola Built a Vending Machine Out of Ice to Promote Its Clear Soda

Is any brand more in love with vending machines than Coca-Cola?

The soda giant built one of its most famous ads, "Happiness Factory," by Wieden + Kennedy and Psyop, all around the idea of a magical vending machine filled with fantastical beasts who prep your bottle of pop. The brand has also done scads of real-world vending machine stunts, including a machine that dispenses soda when you hug it.

For its latest stunt, Coca-Cola Japan made an entire vending machine out of ice, to cool folks down during the hot summer days and also to promote Coca-Cola Clear—which, like the machine, is transparent. 

渋谷に #氷の自販機 が出現‼️

真夏のアツい日に、キンッキンに冷えた #コカコーラクリア を楽しもう❄

⭐️明日も開催予定⭐️
時間? 19日(木)12:00〜14:30
場所? SHIBUYA109店頭イベントスペース

詳しくはコチラ⇒https://t.co/6BYtQ9bOB1 pic.twitter.com/F3vx3XiniI

— コカ･コーラ (@CocaColaJapan) July 18, 2018

The unique sampling event took place yesterday and today in Tokyo's Shibuya Ward. Passersby received a free bottle in exchange for posting photos of their experience on social media. 

The first day's event last just two and a half hours, as the 95-degree weather caused the machine to melt fairly quickly. Photos by Street Girls Snap.