From Trailers to Tattoos, See the 6 Grand Clio Winners in Gaming

Five game campaigns plus the Red Cross's Fortnite hack

There's something for every kind of gamer in the 2021 Clio Entertainment Awards winners for Gaming. 

Campaigns for five different games were honored with Grand Clios: The Last of Us: Part II, The Outer Worlds 2, League of Legends: Wild Rift, Gears of War and Final Fantasy: War of Vision. The creative approaches to each were wildly different, yet they shared the commonality of making a splash in culture. And then there was a sixth winner in Social Good—Wunderman Thompson Seattle's clever hack of Fortnite for the International Committee of the Red Cross.

See all six Grand Clio winners in Gaming below. And to see all the Gaming winners from the 2021 Clio Entertainment Awards, visit the winners gallery.


The Last of Us: Part II - Official Cinematic Trailer

Grand Clio: Audio/Visual (CGI Trailer)
Entrant Company: AKQA

The Last of Us Part II saw the return of Ellie from the original game, now as the protagonist. With this CGI trailer, AKQA captured the character perfectly—both the vulnerable teen and the battle-hardened warrior within.

The Last of Us Part 2 - Official Cinematic Trailer

The Outer Worlds 2 | Announce Trailer

Grand Clio: Brand Identity (Main Title)
Entrant Company: Buddha Jones

Buddha Jones was tasked with the impossible—making a memorable title announcement without any assets from the game. No music, no characters, no monsters, no locations. The result was astounding.

The Outer Worlds 2 | Official Announce Trailer

League of Legends: Wild Rift | Honeyfruit

Grand Clio: Experiential/Events
Entrant Company: BBH Singapore

To launch League of Legends: Wild Rift on mobile, BBH Singapore had to give mobile-skeptic PC players a new taste of the game to get them gushing about it all over again. So they gave players a literal taste by bringing an in-game power-up called Honeyfruit into the real world and letting players eat it for real.

League of Legends: Wild Rift | Honeyfruit

Xbox/Gears of War | Bound by Ink

Grand Clio: Original Content (Fan Driven)
Entrant Company: McCann London

Featuring hundreds of real fan tattoos painstakingly edited into a new story, McCann London's film demonstrated the unique ability of this long-running series to quite literally get under your skin. 

Xbox/Gears of War | Bound By Ink

Final Fantasy: Brave Exvius & War of the Visions | Chillhop Lo-Fi Fantasy

Grand Clio: Partnerships Branded Content Video
Entrant Company: Liquid+Arcade

With Final Fantasy: War of Vision's first anniversary approaching, Liquid+Arcade collaborated with Chillhop Music and its top artists to create remixes of fan-favorite Final Fantasy tracks in the iconic lo-fi style. The tracks were coupled with original animations that fused the worlds of the popular Chillhop Raccoon with the Brave Exvius universe, creating an exciting, easter-egg-filled story that unfolded through an hourlong live musical event. 


International Committee of the Red Cross | Liferun

Grand Clio: Games: Public Relations (Social Good)
Entrant Company: Wunderman Thompson Seattle

The International Red Cross has led humanitarian efforts in every major war since its creation a century and a half ago, delivering lifesaving aid to 229 million people last year alone. To make young people aware of that crucial work, Wunderman Thompson Seattle took the ICRC inside Fortnite. In a game where killing is the goal, or the first time ever, players won by saving lives instead of taking them. 

International Committee of the Red Cross | Liferun
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Tim Nudd
Tim Nudd is editor in chief of the Clio Awards, editor of Muse by Clio, and host of the podcast Tagline. He is the former creative editor of Adweek.

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