Oculus and Its Quest 2 VR Headset Wish You a Happy 'Re-Boxing' Day

Time to make room for the new toy

Happy Boxing Day! Or as Oculus calls it, Re-Boxing Day.

The Facebook-owned VR headset maker this morning released a commercial for its newest product, the Oculus Quest 2. It takes a playful approach to advertising the gadget—by showing people re-boxing their other gifts to make room for the immersive Quest 2 experience.

Happy Re-Boxing Day! Time to make space for playing Quest 2

The Quest 2 is undoubtedly cool. But side note—where can we get one of those boxes that can hold objects of any size? Did we miss the Black Friday sale on those?

The Quest 2 has gotten rave reviews since its release in October. And if you didn't take the plunge for one this holiday, perhaps the new campaign will be a FOMO kick in the pants for a late pickup.

The campaign was developed by the Facebook Reality Labs marketing team. The spot will run on platform and online (YouTube, Facebook, Twitter, Instagram) in the U.S. and U.K., through Jan. 2.


Facebook Reality Labs: Re-Boxing Day

Client: Facebook Reality Labs
Title: Re-Boxing Day
Launch Date: December 26, 2020

Client: Facebook
Director, Global Marcom, FRL: Brian Irving 
Chief Creative Officer: Josh Higgins 
Director of Marcom: Dave Kaufman
Global Executive Creative Director: Jason Sperling 
Copywriter: Miranda Maney
Art Director: Christopher Masse
Executive Producer: Angela Fung
Producer: Nathan Folbrecht 
Business Affairs Manager: Kallie Halback 
Program Manager Lead: Ryan Pariseau
Head of Digital Marketing: Ed Chou 
Social and Influencer Marketing Lead: Jonathan Carmona 
Performance Marketing Manager: Andrew Grossman 
Paid Social Marketing Manager: Debbie Arreola 
Product Marketing Manager: Richard Ho
Marketing Paralegal: Rich Daniels 
Integrated Marketing Manager: Zsofia Solta
Technology Communications, Associate Manager: Tatin Yang

Editorial: The Quarry
Editor: Rebecca Luff: 
Assistant Editor: Victoria Man

Finishing: MPC
Colorist: Yoomin Lee 

Production Company: Nexus Studios
Director: Fx Goby
Managing Director: James Tomkinson 
VFX 2D Lead: Gareth Tredrea
Executive Producer: Laura Breaden
Senior Producer & Post: Isobel Conroy

Track: "The Clown Mission"
Artist / Composer: :: Bagatelle & Breteville

Sound: :: Factory
Sound Designer & Mixer: Jon Clarke

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Tim Nudd
Tim Nudd was editor in chief of the Clio Awards and editor of Muse by Clio from 2018 to 2023.

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