Oculus and Its Quest 2 VR Headset Wish You a Happy 'Re-Boxing' Day
Happy Boxing Day! Or as Oculus calls it, Re-Boxing Day.
The Facebook-owned VR headset maker this morning released a commercial for its newest product, the Oculus Quest 2. It takes a playful approach to advertising the gadget—by showing people re-boxing their other gifts to make room for the immersive Quest 2 experience.
The Quest 2 is undoubtedly cool. But side note—where can we get one of those boxes that can hold objects of any size? Did we miss the Black Friday sale on those?
The Quest 2 has gotten rave reviews since its release in October. And if you didn't take the plunge for one this holiday, perhaps the new campaign will be a FOMO kick in the pants for a late pickup.
The campaign was developed by the Facebook Reality Labs marketing team. The spot will run on platform and online (YouTube, Facebook, Twitter, Instagram) in the U.S. and U.K., through Jan. 2.
Facebook Reality Labs: Re-Boxing Day
Client: Facebook Reality Labs
Title: Re-Boxing Day
Launch Date: December 26, 2020
Director, Global Marcom, FRL: Brian Irving
Chief Creative Officer: Josh Higgins
Director of Marcom: Dave Kaufman
Global Executive Creative Director: Jason Sperling
Copywriter: Miranda Maney
Art Director: Christopher Masse
Executive Producer: Angela Fung
Producer: Nathan Folbrecht
Business Affairs Manager: Kallie Halback
Program Manager Lead: Ryan Pariseau
Head of Digital Marketing: Ed Chou
Social and Influencer Marketing Lead: Jonathan Carmona
Performance Marketing Manager: Andrew Grossman
Paid Social Marketing Manager: Debbie Arreola
Product Marketing Manager: Richard Ho
Marketing Paralegal: Rich Daniels
Integrated Marketing Manager: Zsofia Solta
Technology Communications, Associate Manager: Tatin Yang
Editorial: The Quarry
Editor: Rebecca Luff:
Assistant Editor: Victoria Man
Colorist: Yoomin Lee
Production Company: Nexus Studios
Director: Fx Goby
Managing Director: James Tomkinson
VFX 2D Lead: Gareth Tredrea
Executive Producer: Laura Breaden
Senior Producer & Post: Isobel Conroy
Track: "The Clown Mission"
Artist / Composer: :: Bagatelle & Breteville
Sound: :: Factory
Sound Designer & Mixer: Jon Clarke