Will Arnett Headlines Splashy 'Dunkin'Terns' Summer Push

So many celebs in the donut house

"What does that big Dunkin' Iced button do?"

A fresh-faced "Dunkin'Tern" poses that question in the chain's new summer campaign. 

Will Arnett and content creator Corporate Natalie supply the amusing answer in the :30 below. It's part of an overarching celeb-filled effort hyping Dunkin' Iced Coffee, Refreshers and SPARKD’ Energy drinks.

Ben Affleck and Matt Damon's Artists Equity developed the work. Do they actually appear, perhaps as part of the DunKings band?


Dunkin' | Orientation

...no, they don't. But Arnett acknowledges the pair with a cute callout.

Dunkin's done a great job in recent years of ingratiating itself deeper into pop culture. The fact that we expect Ben to appear—and nod at Will's joke about his absence—speaks well of the strategy.

Other elements include:

  • A "song of summer" ode to Iced Coffee from Joey Fatone and A.J. McLean
  • Caffeinated offerings by chef Nick DiGiovanni and Dunkin's Dan Cole
  • A capsule collection from Ambush Designer Yoon Ahn 
  • Custom gaming experiences with Twitch Streamer SypherPK 
  • Appearances by actress Maia Reficco, Miss Massachusetts USA 2024 winner Melissa Sapini and stylist Hilton Carter—all seated around the conference room table in the lead spot

That's a lot of promos. Guess they're jazzed on creamy, cool java.

Do they pay those QSR wannabes in donuts and coffee? If so, sign us up for the program!

David Gianatasio
David Gianatasio is managing editor at Clio Awards.

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