What Inspires BBDO's Denise Rossetto, From Classic Nike to John Lennon

The Toronto CCO also marvels at Canada's SickKids campaign

Like most creative chiefs at agencies around the world, Denise Rossetto is tasked with reminding clients about the power of creativity in a world increasingly in thrall to data. Luckily, she can point to a pretty great case study right at home in Canada—the SickKids campaign. 

In our latest "Creative Portraits" video, filmed last month at Clio judging, Denise pointed to the SickKids "Undeniable" spot as one of her favorite recent campaigns—because it broke through on such a huge level for such a great cause. 

It was also, as she mentions, a sentimental pick—as it was made by rival agency Cossette, where her husband, Peter Ignazi, happens to be global CCO. 

Check out our video with Denise below, in which she also sounds off on a classic Nike spot that got her into advertising, her enduring love of John Lennon, and the one place on earth that's more special to her than any other. 

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Tim Nudd
Tim Nudd is editor in chief of the Clio Awards and founding editor of Muse by Clio. Prior to joining Clio in 2018, he was creative editor at Adweek.


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