Clio Music Grand Winners: Spotify's 'The Decade Wrapped'

Design director Ellen Pai on extending the brand's annual data visualization

Clio Music Grand Clio: Design
Entrant: Spotify In-house
Brand: Spotify
Campaign: "The Decade Wrapped"

Spotify's annual "Wrapped" campaign is always a delightful look back at the year in streaming. But at the end of 2019, Spotify expanded that data visualization project to a whole decade—with brand films, out-of-home ads, and even a 10-part Spotify Original Podcast that threw back to the decade's biggest hits. 

In the video above, Spotify design director Ellen Pai discusses the challenges and rewards of the decade-wrapping campaign—which won Clio Music's Grand Clio in Design and propelled Spotify's in-house agency to be named Clio Music Agency of the Year. And below, check out the case study.

See more Creative Brief videos with the 2020-2021 Clio Music Grand winners as we roll them out over the coming week. And to see all the winners, including gold, silver and bronze, visit the winners' gallery.

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Tim Nudd
Tim Nudd is editor in chief of the Clio Awards, editor of Muse by Clio, and host of the podcast Tagline. Previously, he was creative editor at Adweek.

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