Clio Music Grand Winners: Spotify's 'The Decade Wrapped'

Design director Ellen Pai on extending the brand's annual data visualization

Clio Music Grand Clio: Design
Entrant: Spotify In-house
Brand: Spotify
Campaign: "The Decade Wrapped"

Spotify's annual "Wrapped" campaign is always a delightful look back at the year in streaming. But at the end of 2019, Spotify expanded that data visualization project to a whole decade—with brand films, out-of-home ads, and even a 10-part Spotify Original Podcast that threw back to the decade's biggest hits. 

In the video above, Spotify design director Ellen Pai discusses the challenges and rewards of the decade-wrapping campaign—which won Clio Music's Grand Clio in Design and propelled Spotify's in-house agency to be named Clio Music Agency of the Year. And below, check out the case study.

See more Creative Brief videos with the 2020-2021 Clio Music Grand winners as we roll them out over the coming week. And to see all the winners, including gold, silver and bronze, visit the winners' gallery.

Tim Nudd
Tim Nudd was editor in chief of the Clio Awards and editor of Muse by Clio from 2018 to 2023.

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