Clio Music Grand Winners: Spotify's 'The Decade Wrapped'
Clio Music Grand Clio: Design
Entrant: Spotify In-house
Campaign: "The Decade Wrapped"
Spotify's annual "Wrapped" campaign is always a delightful look back at the year in streaming. But at the end of 2019, Spotify expanded that data visualization project to a whole decade—with brand films, out-of-home ads, and even a 10-part Spotify Original Podcast that threw back to the decade's biggest hits.
In the video above, Spotify design director Ellen Pai discusses the challenges and rewards of the decade-wrapping campaign—which won Clio Music's Grand Clio in Design and propelled Spotify's in-house agency to be named Clio Music Agency of the Year. And below, check out the case study.