Shoe Drop From PAX, Stan Birch Salutes Cannabis, Fashion and Design
The vibrant aesthetic of cannabis culture steps lively in limited-edition Nike Dunk Low sneakers from PAX Labs and designer Stan Birch.
These handmade kicks merge thrill and chill—an approach that fits the category. They rock mellow hues based on PAX Plus flower vaporizers. But you've got some pizazz, too, with the PAX logo and a cannabis leaf rendered in gold.
The shoes debut at "Let There Be Light," a 4/20 fashion event slated for the newly opened House of Cannabis in NYC's SoHo district. Sundae School will host, with PAX serving as presenting sponsor. The show highlights the New York scene, and cannabis' rapidly expanding place in the daily groove.
"PAX supports artists, because artists have always supported us—from fashion to music to art and beyond, which are all core pillars of our brand," says senior director of brand marketing Lauryn Livengood.
Consumers can grab the sneaks through an April 20 Instagram giveaway. The company will also make a donation to the JUSTÜS Foundation, which helps legacy cannabis operators enter the legal marketplace.