How GoDaddy Supports Its Customers, From Storytelling to Commerce

CMO Fara Howard on the brand's 'Open We Stand' campaign and more

GoDaddy has come a long way from its Candice Michelle days. The domain and web hosting company now has an in-house agency and has positioned itself as an indispensable resource for entrepreneurs. In this episode of On Brand, we speak with CMO Fara Howard about supporting such entrepreneurs—through the "Open We Stand" campaign at the outset of the pandemic through to its commerce solutions as well as its advertising highlighting real small-business stories. Fara also talks about what she brought with her from Dell to GoDaddy, the best advice she's gotten, and how Covid has made her colleagues—and even her own family—more empathetic.

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Tim Nudd
Tim Nudd is editor in chief of the Clio Awards, editor of Muse by Clio, and host of the podcast Tagline. Previously, he was creative editor at Adweek.

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