CEO JinJa Birkenbeuel Is All About Ownership

#BlackTea Season 3, Episode 8

On this week's episode of #BlackTea, I talk with JinJa Birkenbeuel, president and CEO of Birk Creative, which offers full service brand strategy, media buying, design and more.

JinJa is a multifaceted storyteller with a passion for ownership and entrepreneurship. Tune in to hear just how many brands she oversees and how she inspires others to own their work as much as possible. Do you know how to attract a mentor? JinJa has some pointers for you.

Plus, she talks about her podcast The Honest Field Guide, which gives a peek behind the curtain into the success and inspiration of executive women, and shares how she pushes for representation in the publishing industry.

Did I mention she's in a country music band? And of course, she's all about owning those music tracks too. Plus, the interviewer becomes the interviewee: JinJa flips the script on me to reveal the meaning behind the name Black Tea. Tap in to find out.

See more episodes of Black Tea at

Michelle Lawrence
Michelle Lawrence is an associate creative director (art) and host of Black Tea.

Advertise With Us

Featured Clio Award Winner



The best in creativity delivered to your inbox every morning.