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Profile picture for user Richard Shotton

Richard Shotton

@rshotton

Richard Shotton is deputy head of evidence at Manning Gottlieb OMD, the most awarded media agency in the history of the IPA Effectiveness awards.

He tweets about the latest behavioral science and advertising findings from the handle @rshotton.

  • Musings

    When the World Zigs, Zag. Why It's So Critical to Be Distinctive

    By Richard Shotton

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