Designed in Italy and assembled in Germany, Michele Arnese is a self-driven strategic and creative thinker with a strong entrepreneurial approach. He founded the worldwide leading sonic branding agency amp in 2009. In the field of audio branding, he's considered one of the world's foremost experts, with clients including Mercedes-Benz, Mastercard, Deloitte, Porsche, BBVA, Geberit, BMW, UniCredit, MINI, Triumph, The Linde Group, and a range of international awards for his work with amp (among others, four Red Dot Awards in a row and an ADC in silver). He's a member of the prestigious Audio Branding Society and also Guest Professor at the renowned design university "NABA / Nuova Accademia delle Belle Arti in Milan, where he teaches Sound Branding for the Master's Certificate in Sound Design. He started his career as a management consultant for international companies and brands across Europe, co-founding amp in 2009 and changing his work perspective from the brand perspective to the audible one, unifying his competence in strategy with his music studies and his strong passion for sound. He is an expert at unifying brand language and sound language, contributing to the international success of his work. Michele has profound project experience at acclaimed brands and companies (B2B and B2C) in Europe and in the Americas and loves to apply concepts from one discipline and sector to another.