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Stefan Burford is the global chief strategy officer at Initiative, a global communications agency with over 5,000 employees worldwide. He has over 15 years’ experience delivering strategic thinking and breakthrough ideas on some of the world’s best brands. He has numerous industry accolades including Campaign Magazine Planner of the Year, AdNews 40 under 40 as well as winning the prestigious Global Media Campaign of the Year at the Festival of Media.
Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and author of the recent New York Times and Wall Street Journal Bestseller Contagious: Why Things Catch On. Dr. Berger has spent over 15 years studying how social influence works and how it drives products and ideas to catch on. He’s published over 50 articles in top-tier academic journals, consulted for a variety of Fortune 500 companies, and popular outlets like The New York Times and Harvard Business Review often cover his work.
