Skittles Brings Trick-or-Treating to You by Driving a Candy-Filled Home Around Town

DDB builds 'The House That Trick or Treats You'

Feeling a bit lazy and not up for trick-or-treating? Let the candy come to you. 

Skittles—which, like practically every candy brand, considers Halloween to be its de facto Super Bowl—built a fun and creepy-looking home on wheels that's been driving around Toronto this week, handing out candy. 

"The House That Trick or Treats You" is the brainchild of DDB Canada, with help from MediaCom and Harbinger. 

"Skittles is all about twisting the predictable," DDB art director George Lin tells Muse. "This seemed like an appropriately twisted spin on the traditional way of trick or treating. Why go out when we can come to you?" 

The structure, which took about a month to build, is a wooden house with a small electric vehicle hidden inside. It's also got a working chimney and a doorbell. 

"When you ring it, a zombie hand hands out a full-size pack of Skittles," Lin explains. 

The House that Trick or Treats You has been hitting lots of neighborhoods in Toronto, as well as the Ronald McDonald House, which is Mars Wrigley Confectionery's charitable partner. 

"We've found in our research that at a certain age, people lose their Halloween spirit, or it becomes more frowned upon," Mars Wrigley vp of marketing Diana Frost told Media in Canada. "Children stop dressing up or trick-or-treating as early as the age of 12. We're doing this to show that everyone should still enjoy Halloween, whether or not you're actually going out."

CREDITS
Client: Skittles/Mars Wrigley Confectionery
Agency: DDB Canada
PR: Harbinger
Media: MediaCom

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Tim Nudd
Tim Nudd is editor in chief of the Clio Awards and the founding editor of Muse by Clio.

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