Etsy Tackles Your 'Impossible' Holiday Missions

Reviving a timeless earworm

Your holiday mission, should you choose to accept it, is to find the perfect gift for friends and family. It's easier said than done, but Etsy's got your back on this assignment.

The brand's "Your Mission" campaign, from Orchard, uses the iconic Mission: Impossible theme song to fine effect, showing various folks stealthily seeking gift ideas.

First, a father sings about having twins with vastly different tastes. Post-recon, he visits Etsy and scores ideal presents for both:

Etsy | Twins

Next, when a dad tells his daughter he doesn't want more "stuff," she finds a log carrier on Etsy that serves an important purpose. Mission accomplished:

Etsy | Dad

Below, a young woman gifts her extra-tall, foodie boyfriend with a very special apron:

Etsy | Tim

Finally, how does an uncle related to his 6-year-old niece? Learn the answer and hum along:

Etsy | Niece

"Our ECD Jimm Lasser was talking to his wife Hannah about our campaign and she mentioned in passing that every time she goes on Etsy it's like a little mission," says David Kolbusz, CCO of Orchard. "This was a succinct way of trying to articulate the feeling of gift shopping."

The ads are running on broadcast and digital in the U.S. and U.K. The songs were all scripted, with wiggle room for revisions.

"Pretty much everything we did for weeks after the shoot, through the whole edit process, was soundtracked to the Mission: Impossible theme," Kolbusz tells Muse. "Once you get into the habit it's a tough one to break."


Agency: Orchard Creative
Chief Strategy Officer: Laura Janness
Chief Executive Officer: Barney Robinson
Chief Creative Officer: David Kolbusz
Executive Creative Director: Jimm Lasser
Creative Director: Heather Larimer
Creative Director: Devon Hong
Creative Director: Conor Dooley
Senior Art Director: Perry Morton
Copywriter: Grady Linnihan
Head of Strategy: Sarah Garman
Strategy Director: Albert Opraseuth
Head of Production: Jenn Pennington
Account Director: Hayley Howell
Account Supervisor: Becky Tanner

Director: Steve Rogers
Production Company: Biscuit Filmworks
Managing Director US: Shawn Lacy
Managing Director UK: Rupert Reynolds-Maclean
Executive Producer: Holly Vega
Head of Production US: Sean Moody
Head of Production UK: Sara Cummins
Producer: Jay Veal
Director’s Assistant: James Murray
Production Manager: Esther Rich
Director of Photography: Daniel Landin
Production Designer: Daniel Taylor
Editorial/Post production: Cut+Run
Managing Partner: Lauren Hertzberg
Executive Producer: Ellese Shell
Post Producer: Brooke Rhoden
Editor: Jonnie Scarlett
Sr. Cutting Asst.: James Donahue
Junior Asst Editor: Eric Estevez
Editor- Cyber: Jen Dean
Asst. Editor- Cyber: Evan Bahnsen

VFX/ Finishing: Yours truly, KEVIN
Music/Sound Design/mix: Heavy Duty NYC

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