FootJoy Stages a Wild West Showdown on the Links
Super Bowl weekend's almost upon us. Let's talk golf!
As part of a global push, FootJoy reimagines a day on the links as a Wild West showdown.
Let's set a spell and watch PGA pros Will Zalatoris and Sahith Theegala unholster their itchy putter fingers:
Note the split-screen technique. Sergio Leone would approve.
"This campaign is all about bringing FootJoy's message to life through cinematic hyperbole," says Lauren Olson, copywriter at Opinionated, which developed the initiative. "Rather than describing this true-to-golf joy, the goal was to let our audience feel the joy,"
No one gets shot. That's joyful!
"This spot focuses on that feeling you get when, despite the high-stakes of the game, you're locked in and shooting the lights out, with the swagger of a pin-hunting gunslinger," adds agency art director Nate Corrado.
Smuggler's Randy Krallman—last spotted putting E*Trade's babies back in the Super Bowl—directed the commercial.
The ads will roll out across TV and digital through the year, with fresh creative dropping next month.
