NewYork-Presbyterian Tells More Real Patient Stories in 'Stay Amazing' Campaign
NewYork-Presbyterian dropped the latest ads under its "Stay Amazing" umbrella, telling real-life stories of New Yorkers who have overcome illness to thrive post-treatment.
Each spot tells the story of a patient prior to illness, a doctor's plan, and the patient post-op flourishing in their element.
One longform ad features a volunteer firefighter who needed, and successfully received, a heart transplant. He's now back on the job, helping others.
"We look for people with unique jobs and/or interests," says Bharat Kumar, executive creative director at Havas New York, which developed the campaign. "And then we just talk with them; to learn more about them, their journey from diagnosis to recovery, and what made their NewYork-Presbyterian care truly amazing. In talking with them we find the storytelling arc. We find the emotion and visceral bits, which is what helps turn what might, at first blush, seem like 'just' a medical story, into a human interest one."
Gabby narrates her own story of being diagnosed with scoliosis at 14. Corrective surgery allowed her to get back to playing softball.
Suri's ad debuted at the U.S. Open. A young girl with dreams of becoming a fashion designer had a stomach ache that led to a myocarditis diagnosis. NYP helped her heart function properly and she's happily sketching the next designer trends.
"The U.S. Open's got the buzz, electricity and rapt attention, which makes it a no-brainer to showcase our incredible patient stories," ECD Marcelo Ramirez tells Muse. "It's also the perfect time to highlight NewYork-Presbyterian's amazing sports medicine offerings, which are available to professional athletes—the New York Yankees—as well as weekend warriors and exercise enthusiasts."
CREDITS
—NewYork-Presbyterian
PATIENT STORIES 'TRACY' CAMPAIGN - TV ONLY CREDITS
Agency: Havas NY
Chief Executive Officer: Laura Maness
Chief Creative Officer: Dan Lucey
Chief Strategy Officer: Tim Maleeny
MD, Executive Creative Director: Israel Garber
Executive Creative Director: Marcelo Ramirez
Executive Creative Director: Bharat Kumar
Copywriter: Andrew Ault
Head of Production: Melissa Tifrere
Executive Producer: Jenna Gartland
Producer: Gabriella Pizzitola
Production Coordinator: Genesis Flores
Managing Director: Daniel Mize
Account Director: Trish O'Connor
Account Supervisor: Carly Stern
Account Executive: Sarah Koestler
SVP, Comms Planning: Jessica Sheehan
Strategy Director: Sara Knee
Executive Director, Head of Project Management: Julie Wald
Director of Project Management: Vanessa Callahan
Senior Project Manager: Sylvia Patino
Production Company- Tool of North America
Director: Floyd Russ
Cinematographer: Gaul Porat
Head of Production: Adam Litt
Executive Producer: Rob Sexton
Line Producer: Andy Coverdale
Editorial Company- Arts Academy
Editor: Tommy Harden
Editori: Peter Weidensmith
Asst. Editor: Vanessa Yuille
Executive Producer: Timory King
Head of Production: Chelsea Spensley
Music- Hook & Line
Composer: Bryan Senti
Music Supervision: Michael Freeman
Color- Rare Medium
Colorist: Mikey Rossiter
Executive Producer: Heath Raymond
Finishing- Method Studios
Audio Record / Mix- Sonic Union
Audio Engineer: Mike Marinelli
Head of Production: Pat Sullivan
—NewYork-Presbyterian
PATIENT STORIES 'GABBY' CAMPAIGN - TV ONLY CREDITS
Agency: Havas NY
Chief Executive Officer: Laura Maness
Chief Creative Officer: Dan Lucey
Chief Strategy Officer: Tim Maleeny
MD, Executive Creative Director: Israel Garber
Executive Creative Director: Marcelo Ramirez
Executive Creative Director: Bharat Kumar
Associate Creative Director: Brian Pluta
Associate Creative Director: Jonathan Cochran
Copywriter: Andrew Ault
SVP, Comms Planning: Jessica Sheehan
Strategy Director: Sara Knee
Head of Production: Melissa Tifrere
Executive Producer: Jenna Gartland
Producer: Gabriella Pizzitola
Junior Producer: Alexa Rodriguez Pagano
Managing Director: Daniel Mize
Account Director: Trish O'Connor
Account Supervisor: Carly Stern
Account Executive: Sarah Koestler
Executive Director, Head of Project Management: Julie Wald
Director of Project Management: Vanessa Callahan
Production Company- Sanctuary
Director: Elle Ginter
Cinematographer: Andy Catarisano
Managing Director: Preston Lee
Head of Production: Lauren Yach
Executive Producer: Kristen Bedard-Johnson
Line Producer: Veronica Balta
Production Coordinator: Sydney Fisher
Editorial Company- Arts Academy
Editor: Stacy Peterson
Asst. Editor: Drew Lang
Managing Partner: Lauren Hertzberg
Executive Producer: Ellese Shell
Producer: Jake Ewald
Music & Audio Record/Mix- Human
Creative Lead: Gareth Williams
Composer: John Christopher Barnes
Executive Producer: James Wells
Chief Engineer/Sound Design: Sloan Alexander
Post Producer: Robert Suchecki
Color- Rare Medium
Colorist: Fergus McCall
Executive Producer: Heath Raymond
Finishing- Jogger
Managing Director: Jesse Kurnit
Executive Producer: Bennett Lieber
VFX Producer: Evan Sanyour
Flame Lead: Matt Dolven
—NewYork-Presbyterian
PATIENT STORIES 'PETER' CAMPAIGN - TV ONLY CREDITS
Agency: Havas NY
Chief Executive Officer: Laura Maness
Chief Creative Officer: Dan Lucey
Chief Strategy Officer: Tim Maleeny
MD, Executive Creative Director: Israel Garber
Executive Creative Director: Marcelo Ramirez
Executive Creative Director: Bharat Kumar
Associate Creative Director: Brian Pluta
Associate Creative Director: Jonathan Cochran
Copywriter: Andrew Ault
Head of Production: Melissa Tifrere
Executive Producer: Jenna Gartland
Senior Producer: Josh Kornrich
Managing Director: Daniel Mize
Senior Account Director: Carly Milden
Account Supervisor: Carly Stern
Account Executive: Brianna Wernz
SVP, Comms Planning: Jessica Sheehan
Strategy Director: Sara Knee
Executive Director, Head of Project Management: Julie Wald
Director of Project Management: Vanessa Callahan
Senior Project Manager: Sylvia Patino
Production Company- Greenpoint Pictures
Directors: The Hudson Dusters
Cinematographer: Gabriel Connelly
Line Producer: Alex Sanchez
Production Designer: Madison Hatch
Executive Producer: Tatiana Rudzinski
Executive Producer: Trevor King
Head of Production: Karen Berkowitz
Bidding Producer: Ben Kainz
Associate Producer: Lexy Leeds
Editorial/Finishing Company: Greenpoint Pictures
Editor: Joe Walker
Post Producer: Victoria Vallas
Music: Future Perfect
Composer/Partner: Victor Magro
Composer/Partner: Ben Pacheco
Composer/Partner: John Connelly
Executive Producer/Partner: Maxwell Gosling
Color: Company3
Senior Colorist: Nick Metcalf
Audio Record / Mix- Sonic Union
Audio Engineer: Mike Marinelli
Head of Production: Pat Sullivan
Studio Director: Justine Cortale
—NewYork-Presbyterian
PATIENT STORIES 'SURI' CAMPAIGN - TV ONLY CREDITS
Agency: Havas NY
Chief Executive Officer: Laura Maness
Chief Creative Officer: Dan Lucey
Chief Strategy Officer: Tim Maleeny
MD, Executive Creative Director: Israel Garber
Executive Creative Director: Marcelo Ramirez
Executive Creative Director: Bharat Kumar
Associate Creative Director Brian Pluta
Associate Creative Director Jonathan Cochran
Copywriter: Andrew Ault
Head of Production: Melissa Tifrere
Executive Producer: Jenna Gartland
Senior Producer: Josh Kornrich
Managing Director: Daniel Mize
Senior Account Director Carly Milden
Account Supervisor: Carly Stern
Account Executive: Brianna Wernz
SVP, Comms Planning: Jessica Sheehan
Strategy Director: Sara Knee
Executive Director, Head of Project Management: Julie Wald
Director of Project Management: Vanessa Callahan
Senior Project Manager: Sylvia Patino
Production Company- Greenpoint Pictures
Directors: The Hudson Dusters
Cinematographer: Gabriel Connelly
Line Producer: Alex Sanchez
Production Designer: Madison Hatch
Executive Producer: Tatiana Rudzinski
Executive Producer: Trevor King
Head of Production: Karen Berkowitz
Bidding Producer: Ben Kainz
Associate Producer: Lexy Leeds
Editorial/Finishing Company: Greenpoint Pictures
Editor: Joe Walker
Post Producer: Victoria Vallas
Music: Future Perfect
Composer/Partner: Victor Magro
Composer/Partner: Ben Pacheco
Composer/Partner: John Connelly
Executive Producer/Partner: Maxwell Gosling
Color: Company3
Senior Colorist: Nick Metcalf
Audio Record / Mix- Sonic Union
Audio Engineer: Paul Weiss
Head of Production: Pat Sullivan
Studio Director: Justine Cortale
