Andre Braugher 'Obviously' Shines for Virgin Plus
Do you want to watch Andre Braugher hanging out by high-school lockers with teens, rocking nerdy threads, and Shatner-enunciating, "obvs"?
Obviously, yes, you do. His comic turn will make your day.
And that scene is just one highlight of the acclaimed actor's performance in fresh work touting Virgin Plus 5G. He's a real hoot, also portraying a white-wigged barrister, Sherlock Holmes (probably), Einstein (possibly), an optometrist, a pig farmer—and a boy-band singer who uncorks the goofiest mic drop of all time.
Notions of Virgin as the "obvious" 5G choice—that's the set-up for each quickie segment—could've fallen completely flat. But Braugher sells the silly so darn hard. He's in on the joke, yet completely earnest. The quick pacing and self-aware tone score, too. This one goes to the head of the class.
"We wanted something that was clean and bold with enough flexibility to stand out in the telco space," explains Stephanie Yung, chief design office at Zulu Alpha Kilo, which developed the Canadian campaign, striving to "strike a balance between approachability and authenticity to the Virgin Plus brand."
Quebec comedian Antoine Vézina and radio host/influencer Patrick Chen (aka "Tarzan") will also appear in the campaign.
They might be feeling a tad nervous right about now. Because Andre just broke the grading curve. (No pressure!)
Also, Braugher gets up close and personal for OOH elements:
CREDITS
Client: Virgin Plus
Agency: Zulu Alpha Kilo
Creative Chairman: Zak Mroueh
Chief Creative Officer: Brian Murray, Tim Gordon, Jenny Glover
Chief Design Offer: Stephanie Yung
Creative Director/Writer: Addie Gillespie, Dan Cummings
Creative Director/Art Director: Kevin Sato, Vic Bath
Associate Creative Director/Art Director: Ivan Mallqui
Design Directors: Jeff Watkins, Dejan Djuric
Designers: Ana-Marija Matic
Clients: Devorah Lithwick, David Kennedy, Nic Poitras, Miranda Urbanski, Winnie Hsiao, Negaar Hatami, Leah Lanza, Alice Lee, Jessica Benzinger
Account Team: Jessica Hill, Jaya Rizzi, Sabrina Zavarise, Ela Profka, Amanda Wong, Vipul Deshpande
Chief Strategy Officer: Maxine Thomas
Broadcast Producers: Revital Grunberg, Ola Stodulska
Integrated Producers: Laura Dubovsky, Tracy Wightman, Ian McCartney, Andrew Sekine, Tracy Haapamaki
Production House: The Salmon
Director: Adam & Dave
Executive Producer: Natalia Winardi
Line Producer: Amalie Bruun
Director of Photography: Matt Lloyd
Post-Production Company: Zulubot
Editors: Micah Rix-Hayes, Brian Noon
Post-Production Directors: Sarah Dayus, Lena Hamady
Post-Production Producer: Katie Oliver
Colour Grading: The Vanity:
Colourist/Transfer: Andrew Exworth
Executive Producer: Stephanie Pennington
Producer: Valentina Garcia Salazar
Audio Post Facility/Music House: OSO Audio
Creative Director: Harry Knazan
Sound Design & Engineer: Leo Hicks
Executive Producer: Hannah Graham
Producer: Jane Heath
Online: Bell Production Unit
Manager Creative Services/Lead Designer: Kevin Francisco
Graphic Designer: Jesse Skelton, Michael Ying
Production Manager: Lawrie Badger
Photographers: Saty + Pratha
Photography Executive Producer: Natalie Frenkel
Retouchers: Nabil Elsaadi, Simon Tucket, Jeanette Downes, Jim Tinios
Studio Director: James Graham
Lead Studio Artist: Ashleigh O’Brien
Studio Artists: Jeannette Downes, Mila Lukezich, Jenny McCraken, Pam Cohen, Pavel Petrycki
Animators: Ashlee Mitchel, Cecilia Bernasch, Kevin Pinto
