Are You Ready to 'Go Full Speedo?'
Wearing a Speedo is a state of mind both in and out of the water. Now, the brand's relaunch gives viewers a look at what "Go Full Speedo" really means.
A 90-second ad from Mirimar, running in the U.S., U.K., Germany, France and Australia, stars Stranger Things' Dacre Montgomery, California skateboarder and surfer Peggy Oki, and the cast of Bondi Rescue.
When Montgomery is shown the door at his corporate job, he ditches the suit and dons only his Speedo. Those he encounters do the same, until the group hits the beach. An original song, "Go Full Speedo" by The Beefs, plays throughout. Time to work on our one-arm push-ups.
"Speedo has been really successful in pushing performance with the world's best swimmers. But they recognized that the brand had lost some of its raw Aussie charm that made it loved and iconic in the early days," says Luke McKelvey, co-founder of Mirimar.
"Together with the Speedo team, we wanted to develop a platform that could recapture Speedo's swagger—something bold and with an attitude that only Speedo could own. Nearly every swimmer we spoke to talked about the commitment and confidence it takes to pull on a speedo, dive in head first, and push themselves in and out of the water. We love that 'Go Full Speedo' is a brand platform that represents a swimmer's spirit."
The film was directed by Scottie Cameron, an Aussie who lives and works in L.A.
CREDITS
Client: Speedo
Global SVP Simon Breckon
Content & Community Manager Anna Stevenson
Global Head of Content & Community Daniela Trece
Global Content & Community Manager Cindelle Gouin
SVP Content & Creative Paisley Wright
Head of Art Dana Brej
Junior Producer Lucy Fairbanks
Campaign Title: Go Full Speedo
Agency: MIRIMAR Creative Group
Chief Creative Officer: John McKelvey
Co-founder & Managing Director: Luke McKelvey
Executive Creative Director: Nick Morrissey
Senior Art Director: Alex Polglase
Senior Copywriter: Jake Ausburn
Senior Account Director: Holly Sloofman
Executive Producer: Bill Berg
Creative Producer: Jacqui Walker
Agency Producer/Post: Margot Fitzpatrick
Production Company: Collider, Sydney
Director: Scottie Cameron
Executive Producer: Rachael Ford-Davies
Producer: Melissa Weinman
Production Manager: Kate Rule
Production/Cast Co-ordinator: Natasha Brockmeier
Director of Photography: Ryan Camody
Camera Operator B Cam: Jordan Maddocks
Art Director: Elisa Baker
Editorial Company: The Editors, Sydney
Editor: Grace O’Connell
Executive Producer/MD: Nicoletta Rousianos
Editorial Producer: Isabella Key
Flame Operator: Stu Cadzow
Colourist: Matt Fezz
Music
Original track: “Go Full Speedo” The Beefs.
Original Music and Lyrics - The Beefs
Production - Sammy Smith
Sound Design and Music Post: Sonar Music, Sydney
Senior Sound Designer: Andy Stewart
Additional Music Production: Josh Pearson
Additional SFX & Foley: Joel Dias and Liam Del Prete
Head of Production: Haylee Poppi
